#stillhuman : how ethnography makes sense of data @sxsw2017

Post on 21-Mar-2017

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Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation

#STILLHUMAN

James Cridland via Flickr

Yo!B

aba/

LAFS

for N

oun

Pro

ject

Collected automatically through instrumentation.

Data generated by people’s actions.

Not:bytes, infrastructure, hardware software, platforms, velocity.

torbakhopper via Flickr

Logatfer via Flickr

Henri: argument?

Banksy 2006

YOU CAN’T INVENT AIRBNB FROM HILTON’S DATA

Share screens and draw together, on any device

WHY DON’T PEOPLE USE THEIR SAVINGS TO COVER THEIR OVERDRAFTS ?Data show no correlation between household available equity and overdraft usage.

DIFFERENT KINDS OF MONEY : HOW EARNINGS ARE TRACKED

SALARY &

PENSION

GAMBLEWINNING

S

EXTRAS

LOAN &DONATION

SALES

RENT

REPAYMENT

INHERITANCE

ENTITLEMENTS

ALLOWANCE

MONEY’S ORIGIN

Bibliothèque nationale de France

DIFFERENT KIND OF MONEY : HOW MONEY IS MANAGED

SAFETY CUSHION

LIFE EXPENSES

INSURANCES

PROJECTS

DEFAULT

DEPRIVATION

INVESTMENTS

SAVINGS

FEEL GOOD EXPENSE

GAMBLING

MONEYMANAGEMENT

Bibliothèque nationale de France

MONEY’S ORIGIN DETERMINES ITS ALLOCATION

SAFETY CUSHION

LIFE EXPENSES

INSURANCES

PROJECTS

DEFAULT

DEPRIVATION

INVESTMENTS

SAVINGS

FEEL GOOD SPENDING

GAMBLING

MONEY MANAGEMENT

SALARY & PENSION

GAMBLEWINNINGS

EXTRAS

LOAN &DONATION

SALES

RENT

REPAYMENT

INHERITANCE

ENTITLEMENTS

ALLOWANCE

MONEY’S ORIGIN

Bibliothèque nationale de France

ENTITLEMENTS = OBLIGATIONS

LIFE EXPENSES

SAFETY CUSHION

INSURANCESBibliothèque nationale de France

GAMBLING = EDGES MONEY

GAMBLING FEEL GOOD SPENDING

PROJECT

Bibliothèque nationale de France

DONATIONS = MORAL DEBT

SAFETY CUSHION

PROJECT INVESTMENT SAVINGS

SALARY & PENSION = FREEDOM

SAFETY CUSHION INSURANCESLIFE

EXPENSES GAMBLING FEEL GOOD SPENDING

PROJECT INVESTMENT SAVINGS

Bibliothèque nationale de France

A NEW MODEL, READY FOR DATA MINING.

SAFETY CUSHION

LIFE EXPENSES

INSURANCES

PROJECTS

DEFAULT

DEPRIVATION

INVESTMENTS

SAVINGS

FEEL GOOD SPENDING

GAMBLING SALARY& PENSIONGAMBLING

WINNINGS

EXTRAS

DONATION & LOANS

SALES

RENT

REPAYMENT

INHERITANCE

ENTITLE-MENTS

ALLOWANCE

LIFE SITUATION

×SKILLS

×TRIAL & ORDEAL

RISK PERCEPTION

+TIME

PERCEPTION

MONEY’S ORIGINMONEY MANAGEMENT

FAMILIAL BACK-UP REGULAR INCOME

SELF-ENFORCED RULESMULTIPLES INFLUENCESMONEY SOCIAL NORMS

STANDING GROUND

WHY IS IT SO HARD TO BUY GROCERIES ONLINE ?

Andreas Gursky

YOU’LL NEVER SHOP ALONE...

YOU

SCHOOLMEDIAS

BRANDS

RETAILERS

PARENTS

AUTHORITIES

PARTNER

SOCIAL CIRCLE

CHILDRENS

Andreas Gursky

A JOB AT THE CROSSROAD OF CONFLICTING REQUIREMENTS

HOUSEHOLD NEEDS

CONTINUITY

INJUNCTION

NUTRITION INVOLVEMENT

OBJECTIVE CONSTRAINTS

SKILLSTIMEOBJECTIVESPECS

SUSTAINABILITY BUDGETQUALITY PLEASURE

Be ready to justify every purchase

X1000

Andreas Gursky

A FULL TIME JOB, ALWAYS ON YOUR MIND

CLEANING

COOKING

MAKE A LIST

PUT AWAY

SHOPPING

EATING

WATCHING TV

Andreas Gursky

ROUTINE, TRAINING AND SHORTCUTS

FASTENING CONVERSION MEANS HELPING PEOPLE SETTLE AND JUSTIFY.Which will simplify the household groceries manager life.

How “groceries manager” are surviving through the process

Andreas Gursky

A NEW PERSPECTIVE FOR NEW MEASUREMENTS.From the eCom funnel to hardship reduction

NOTHING TO SEE HERE

Andreas Gursky

What happened?

Why?

What else?

New hypotheses.

grbenching via Flickr

Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation

#STILLHUMAN

James Cridland via Flickr