STORIES, CONTRADICTIONS & CHALLENGESFrom the Frontline of Content Marketing

THE SEMANTIC DIVIDE

CONTENTBRANDED CONTENTCONTENT MARKETINGINBOUND MARKETING

ROBO MARKETING

DATA-DRIVEN CONTENT We loved this one

CREATIVE

A*

Our customers love this one more!

B*

CREATIVE

Facebook relevance

score

*Same audience

CTR

CPC

7

1.9%

£0.25 £0.19

8

2.77%

ARCHAEOLOGY OF AN AGENCY

CONTENT ADVERTORIALS

CONTENT SYNDICATION

THE MYTH OF INTERRUPTION MARKETINGSocial media campaign TV ad campaign

INFLUENCER CONTENT OR BRANDED CONTENT?

BEYOND BRANDED CONTENT TO THE BRAND EXPERIENCE

THE SLEEPING GIANT OF CONTENT MARKETING IS B2B

Parkway House, 26 Avenue Road, Bournemouth BH2 5SL5-23 Old Street, London, EC1V 9HL

Tel 01202 669090Web brightblueday.com

Email reception@brightblueday.com

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