STORYMAPPING A MACGYVER APPROACH TO CONTENT STRATEGY

DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM

LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM

2

HELLO.

EASEEVERYDAY ARTS IN SPECIAL EDUCATION

WE GET THESE QUESTIONS OFTEN

NEEDLESS TO SAY, WE WERE VERY

EXCITED

BUT THERE WAS A CATCH…

BUDGET TIME

RESOURCES

USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP

CONTENT STRATEGY

USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP

BUDGET TIME RESOURCES

CONTENT STRATEGY

WHAT WOULD MACGYVER DO?

STORYMAPPING (WHAT MACGYVER WOULD DO)

A LONG, LONG TIME AGO… IN A UNIVERSE FAR AWAY

North by Northwest storyboard/film comparison one1more2time3.wordpress.com

STORYBOARDING

BUDGET TIME

RESOURCES

“Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. !The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/

NOT TO BE CONFUSED WITH…

Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html

AGILE STORY MAPPING

Beginning Middle End

NARRATIVE ARC

Beginning Middle End

NARRATIVE ARC

Beginning Middle End

NARRATIVE ARC

Inciting Incident

Climax

Falling Action

Rising Action

Exposition

Resolution

Crisis

Journey Chase Search

( )

EXPOSITION

INCITING INCIDENT

RISING ACTION

CRISIS

CLIMAX

FALLING ACTION

RESOLUTION

UX STORIES

ENGAGEMENT

PRODUCT DEFINITION What is this product or feature? Why should users care or want to use it?

PRODUCT DISCOVERY How might users find us? What value/affordances do we show?

USEHow should this flow, um, flow?

BUDGET TIME RESOURCES

CHEAP FAST EASY

WHAT WE DID

DAY 1

DAY 2

DAY 3

DID IT WORK?

THE GOOD

THE BAD

MIA DESIGNERS

DEVELOPERS EDUCATORS STUDENTS

MIA COMPREHENSIVE RESEARCH

STORYMAP AS HYPOTHESIS

STORYMAP AS{ EDUCATED GUESS }

WE HAD A STORY*

*GOOD FOR WRITING GRANT APPLICATIONS

WHAT’S NEXT

ROADMAP VISION CONSENSUS

CHEAP FAST EASY}

DONNA LICHAW @DLICHAW

GREATNORTHELECTRIC.COM

LIS HUBERT @LISHUBERT

ELISABETHHUBERT.COM

THANK YOU.