© 2013 SAPIENT CORPORATION | CONFIDENTIAL

STORYSCAPING & ORGANISING IDEAS HOW BRAND STORYTELLING CAN CREATE VALUE & LOYALTY

FROM A USER EXPERIENCE

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ETHNOGRAPHY WIREFRAMING DESIGN THINKING FIELD RESEARCH USER TESTING COMPETITOR ANALYSIS HEURISTIC EVALUATION USER RESEARCH FINDINGS DOCUMENTATION OF PERSONAS PRODUCT DESIGN REQUIREMENTS GATHERING INTERACTION DESIGN INFORMATION ARCHITECTURE USABILITY SCOPE MANAGEMENT PROTOTYPING INTERFACE DESIGN VISUAL DESIGN TAXONOMY CREATION COPY WRITING CLIENT PRESENTATIONS WORKING CLOSELY WITH SITE DEVS BRAINSTORM COORDINATION COMPANY CULTURE EVANGELISM COMMUNICATION TO STAKEHOLDERS BRAND

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AS UX’ERS WE NEED TO GO A BIT FURTHER INTO BRANDED STORYTELLING

AND DISCOVER HOW EXPERIENCE + STORY

LEADS TO VALUE + LOYALTY

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PLAY WITH

POSSIBILITIES

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ACTIVATE AWESOME

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CREATE WORLDS NOT JUST WEBSITES

Paul Taylor, Creative Director – Experience Design, SapientNitro @yum_ux