Successful online marketingSuccessful online marketing

John White

www.4T2.co.uk

Why are you here?Why are you here?

To network

To get out of work early

For advice on how to generate improved revenuesfrom your online investment

Why are you here?Why are you here?

The most important question in online marketing is not:

“What content shall I place on my website?”

Web strategy basicsWeb strategy basics

1. Who do I want to visit my site?

2. How will they find it?

3. What do I want them to do when they are there?

But my brand isnBut my brand isn’’t famous t famous

Brand AwarenessBrand Awareness

Brand AwarenessBrand Awareness

Brand AwarenessBrand Awareness -- everybody up! everybody up!

Sit down if you have not got:

A website

Your web address printed on your person right now

Your web address visible outside your office

Your web address on your car

Your web address on a flyer at this event

Your web address on this screen right now:

www.4T2.co.uk

Affiliate marketingAffiliate marketing

Affiliate marketingAffiliate marketing

Affiliate marketingAffiliate marketing

Created affiliate scheme with AffiliateFuture.co.uk

Campaign went live on a four websites offering a 5% commission rate

Better deal than with travel agents (15-30%)

Included a Pay Per Click campaign

90 websites joined the scheme within six weeks

£25 - £30k worth of additional bookings per week

PartnershipsPartnerships

PartnershipsPartnerships

Benefit from their search engine rankings / marketing

Cost effective utilisation of third party technology

Benefit from directory style listings if you have USPs

PartnershipsPartnerships

Identify websites that your customers frequently visit

Can you help this business make more profit for less work?

Approach the company and form a partnership

AdvertisingAdvertising

Jakob Nielsen suggests web savvy adults suffer from banner blindness

Children cannot distinguish banners from online content

A typical CTR (Click Through Rate) is around 0.5%

Search enginesSearch engines

Search enginesSearch engines

4T2 have had great success recruiting via Pay Per Click advertising

Network MarketingNetwork Marketing

Viral MarketingViral Marketing

Viral MarketingViral Marketing

Viral MarketingViral Marketing

PRPR

Building a websiteBuilding a website

Does this site offer the service I am looking for?

What makes it special?

Do I trust the company?

How can I complete my objective?

Will I go back?

ConclusionConclusion

Focus on your key audiences

Make the desired actions easy to complete

Differentiate your brand

Drive traffic with wide ranging marketing

Successful online marketingSuccessful online marketing

John White

www.4T2.co.uk