Post on 28-Jul-2018
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Show Supporters: Media Partners:
The Federation of Thai Industries, together with IMPACT Exhibition Management and Informa Exhibitions joined forces to present Beyond Beauty ASEAN-Bangkok 2016, which was a resounding success, reinforcing its status as the region’s leading exhibition for the beauty industry.
EVENT SUMMARYThe 3rd edition of Beyond Beauty ASEAN-Bangkok 2016, held from 22-24 September 2016, at Challenger 3, IMPACT Exhibition & Convention Center, Bangkok, Thailand, served as a one-stop platform for the introduction of leading products and innovations of the beauty and cosmetics industry, in response to the rising demands in the ASEAN region.
Beyond Beauty ASEAN-Bangkok 2016 occupied 20,000 sqm of exhibiting space with 428 exhibiting companies (an increase of 39% from 2015) from 17 countries, including 10 international pavilions: China, Germany, Indonesia, Japan, Korea, Malaysia, Myanmar, Spain, Taiwan and Vietnam with strong support from IKW, STANPA, KOTRA and POLCHARM. The 3-day trade exhibition attracted more than 12,358 trade visitors from 81 countries including Australia, Cambodia, Canada, China, France, Germany, Hong Kong, India, Italy, Indonesia, Japan, Korea, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Spain, United Arab Emirates, United Kingdom, United States of America, Vietnam and many more. In conjunction with exhibition were the BBAB Trends Conference (co-organized with inFASH), Aesthetics & Dermatology Congress, and many more workshops & seminars. More than 30 renowned professional international industry speakers provided great insight into a variety of key industry topics.
Beyond Beauty ASEAN-Bangkok 2016 effectively served as a hub of trade, knowledge and networking where beauty industry players were able to exchange ideas and establish possible commercial connections with local and international organizations. Both exhibitors and visitors also explored opportunities to expand their business within the ASEAN region.
The event also served as the best gateway to the expanding Southeast Asian beauty and cosmetics industry, which has enjoyed phenomenal growth over the years, and is anticipated to accelerate its growth with the upcoming establishment of the ASEAN Economic Community.
20,000sqm of
floor space428exhibitingcompanies
12,358attendees
10National&group
pavilions
81visiting
countries 245
VIP buyers
17exhibitingcountries
Beyond Beauty ASEAN-Bangkok 2016, at a glance
Supported by:
Endorsed & Supported by:
Media Partners:
12,358Attendees
81VisitingCountries
VISITOR SUMMARY
’
Overall visitors classified by countries How would you rate Beyond Beauty ASEAN-Bangkok 2016?
How satisfied were you with Beyond Beauty ASEAN-Bangkok 2016?What is the purpose of your visit?
33% 67%Local
International
Excellent
Very satisfied Satisfied Fair
Very Good Good
73% 18% 9%
68% 29%3%
Source new products, suppliers
Place / plan orders with suppliers
Gather market information, networking
Visit exhibitor / suppliers
Attending the conference
Evaluate the show for future participation
42%
29%
11%
8%
5%
3%
“This show is interesting. There are a lot of products here. Actually, I come here to find whitening and anti-aging products, as well as some packaging, and there are a lot to be found in this show. The show is great and well-organized. There are many exhibitors from many countries. I can find many products. This is very satisfying.”
Eric Tee Wei Long, Managing Director – Vitality Synergy Sdn. Bhd. (Malaysia)
VISITOR AUDIENCE
Owner, Director, GM
Manager
Buyer
Media
Beautician
Medical
Chemist
Other
28%
22%
19%
13%
9%
4%
3%
2%
Job Function Decision-making Power
Final decision Influence & recommend
Specify a need Play no part
45% 37%
14%
4%
Achieved as a result of visiting…
94% of visitors successfully achieved their event objectives
87% of visitors successfully sourced products and identified suppliers
63% of visitors found new ideas & inspiration
AustraliaCambodiaCanadaChinaFranceGermanyHong KongIndiaItaly
IndonesiaJapanKoreaLao PDRMalaysiaMyanmarPhilippinesSingaporeSpainUnited Arab EmiratesUnited KingdomUnited States of AmericaVietnam
Countries.
The top counties were:
International tradevisitors attended from
Achieved as a result of exhibiting…84% of exhibitors found new buyers and potential customers
82% of exhibitors generated new enquires / sales leads
87% of exhibitors were satisfiffiified with their investment of time and money
78% had meetings with VIP hosted buyers during the event
79% rated the quality of visitors as good or excellent
86% agreed that BBAB was the best place to meet buyers in the region
91% would consider exhibiting at BBAB 2017 again
20,000 428
Exhibitingcompanies17
Exhibitingcountries
10National &
group pavilions
EXHIBITOR SUMMARY A stunning number of 428 exhibitors, of which 47% were Thai companies, participated in the exhibition. 227 international companies came from 17 countries, China, Germany, Hong Kong, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Poland, Singapore, Spain, Taiwan, Thailand, Turkey, United States of America and Vietnam. The exhibitors showcased their products, innovations and services and received an overwhelming response from the local and international visitors.
10Pavilions from China, German, Indonesia, Japan, Korea, Malaysia, Myanmar, Spain, Taiwan, Vietnam
“I heard from my doctor friends - they recommended this event as there will be a lot of doctors and beauticians at the show. And they were right! The show is very nice because the hall is very big and there’re a lot of services such as the VIP matching program. We met a lot of customers here and it benefited us a lot.”
Joyce GuoSales Manager – Southeast Asia Market Beijing Honkon Technologies Co., Ltd. (China)
“We want to build our brand awareness and this show will help us to create the awareness to the rest of the industry. Interestingly, this show was well set-up. I have experienced different customers from various kind of industries, including doctors and beauty salon professionals. I think potentially, this show is very well-organized for companies to participate and start creating that awareness in the market.”
Michale LeeSales ManagerDEFINIQ (Singapore)
EXHIBITOR SUMMARY
53%47%
Local
International
Overall exhibiting companies classified by country
What were your primary reasons to exhibit?
How would you rate Beyond Beauty ASEAN-Bangkok 2016?
How do you rate the quality ofthe visitors at your stand?
How valuable is this show as a tool in reaching your customers?
48%Very good
Good
33%
Fair
6%Excellent
13%Enter or expand the Southeast Asian marketplace
Launch new products and services
Meet with potential and existing customers / buyers
Generate new enquiries and sales leads
Seek new distributors
Networking
Support supplier
42%
21%
14%
9%
7%
5%
2%
29%Excellent
22%Very good
45%Good
3%Fair
51%
49%
7%
Very valuable
Valuable
Fair
MARKETING AND PROMOTIONTo ensure that our target audience is aware of Beyond Beauty ASEAN-Bangkok 2016 and its importance, we have an integrated marketing plan with both a direct marketing campaign along with advertising & promotion. The event was promoted extensively through multiple marketing channels that targeted exclusively at professional industry trade visitors and also promoting greater public awareness of the event. A comprehensive visitor marketing campaign was executed in the year leading up to the event, using the full range of media, including direct mail, email, PR, print media, online adverting, TV, radio and social media.
100,000+emails sent
39,510targeted mail
pieces144print adverts
48international
mediapartners
Radio & Television Newspaper
An extensive advertising during the show days produced 224 pieces of live advertisement, including newspaper, television channels, radio channels, van wrap, mass transportation’s wall wrap
Beyond Beauty ASEAN-Bangkok 2016 worked with 48 of the leading international trade publications and magazines. A total of 144 printed adverts resulted as part of the campaign.
Public Advertising Magazine
Direct Mailing
VIP and visitor invitations were mailed to a selected and
highly targeted audience. Over 39,510direct mail pieces were sent to an extensive and growing database of previous show participants, regional supporting associations, the global Informa database and other relevant industry lists.
Email MarketingThe email marketing was most comprehensive and effective
campaign to date, with more than 100,000 emails sent to the most relevant professionals of the industry.
Online Advertising
In total there were 42 web banners on targeted online partner website with a further 420 banners sent to exhibiting companies to help promote their presence at BBAB2016
Beyond Beauty Trends Conference
Beyond Beauty ASEAN-Bangkok 2016 is honoured to
welcome a selection of international and local
speakers to lead a conference program specially
designed to explore the upcoming beauty trends in
the world. In addition, BBAB 2016 was also collaborating
with inFASH, Thailand Institute of Fashion Research
(part of INTERCOLOR), to feature fashion and color
forecasts and concepts. Color is a driving force in
design and lifestyle and also one of the major
reasons for product purchase.
Featured K-Beauty Expo Bangkok 2016
A brand new collaboration with KINTEX, K-Beauty
Korea is Korea’s largest and most recognized beauty
show. With this new partnership, BBAB has become
Southeast Asia’s largest beauty trade platform, with
the highest number of Korean Exhibitors; many of
which were showcasing international brands for the
fiffiirst time in the region.
International Pavilions
Unique international pavilions were created for the
exhibiting companies from 10 different countries,
allowing them to showcase their national identities.
Visitors were able to learn about the latest products
and innovations unique to these different countries.
Aesthetics & Dermatology Congress 2016
Aesthetics Development is fast moving at a very rapid
pace in this new era of prosumerism. Prosumers no
longer want products or services but real quantifiable
benefits of the latest Aesthetics Technologies and
procedures. Doctors need to keep abreast of the
latest state-of-the-art evolution of the Aesthetics
industry; to be ahead of consumers in this new
frontier of prosumer needs for Aesthetics. Explore the
new frontier of Master Class in the Aesthetics
industry with BBAB 2016 Congress.
Creativity Presentation Theatre
Explore the latest product, services and innovation
delivered from our leading supplier, well-known
beauty brands and industry specialists. These
presentations are free of charge to attend and take
place over 3 days
SHOW HIGHLIGHTS
“Ruby Riah, Group CEO - Beaubelle Worldwide Sdn. Bhd. (Malaysia)
’
As a key element of the whole Beyond Beauty
ASEAN-Bangkok experience, the 2016 Hosted VIP
Programme welcomed 245 Buyers from
around the globe. With 2,352 meetings taking place
throughout the 3 days, the Business Matching
Lounge was abuzz with key decision-makers and
delegates engaged in a mix of serious and casual
business discussions. Contributing to the overall
success of this year’s event, it served as an effective
platform allowing both exhibitors and VIP visitors to
maximize networking opportunities and to form new
business partnerships.
HOSTED VIP BUYERS PROGRAMME
Meetings
2,352VIP buyers
245Participating countries
15
Total Number of Participating Countries: 15• Bahrain
• Cambodia
• China
• Hong Kong
• India
• Indonesia
• Japan
Some of Leading Companies Participating in VIP buyers Programme
• Korea• Malaysia• Philippines• Singapore• Thailand• Turkey• United Arab Emirates• Vietnam
ABOUT THE ORGANIZERS
The Centre for Leveraging Thailand’s Industrial Development in the Global Arena. F.T.I. is the private sector
administrative juristic person to serve as the core organization and also as the centre for all Thai industries in the
kingdom. It is a non-profififfiit organization with the main duties of promoting and supporting the industry focusing
on both developing sustainable growth for all industrial operations in the country. F.T.I. is the core centre in the
following four areas: Centre of industrial co-operation among and with private sector and government sector in
Thailand and abroad, Service centre for all industrial developments, activities centre for all industrial operators &
Problem-solving centre for all industrial enterprises in the kingdom, both member and non-members regardless of
sizes and types. Under F.T.I. Act, 1987 it is empowered to perform the duty of representing private sector in the
industrial sector of Thailand.
IMPACT Exhibition Management Co., Ltd. is the leading exhibition organizer in Thailand. IMPACT organizes and
manages professional trade and public exhibitions, conferences, meetings and trainings, working in hand with
international trade associations, organizers and corporations across a board spectrum of industries. We create
effective market platforms and offer a comprehensive range of turn-key event management solutions ranging from
market research, exhibition and visitor promotion and sales, advertising and promotion, public relations, operation
to on-site logistic management for exhibitions and conferences of all sizes and industries.
www.impact.co.th.
Informa PLC is one of the world’s leading business intelligence, knowledge, and events businesses, with more than
8,000 employees in over 150 offiffiifices across 150 cities. Informa is structured around four Operating Divisions:
Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa
Beauty is affif fliliated.
With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position
in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty
portfolio includes Alternative Fragrance & Beauty , Beauty Factory Paris, China Beauty Expo, Spameeting and
Cosmeeting Business Meetings and Beyond Beauty ASEAN. Informa Beauty’s events span the full spectrum of the
Beauty Sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances
(both ingredients and fiffiinished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market
and the luxury sector.
www.informaexhibitions.com
UFI is the association of the world’s leading tradeshow organisers and fairground owners, as well as the major
national and international exhibition associations, and selected partners of the exhibition industry.
UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition
industry. UFI directly represents around 50,000 exhibition industry employees globally, and also works closely with
its 55 national and regional associations members.
691 member organisations in 85 countries around the world are presently signed up as members.
Over 900 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors
alike. UFI members continue to provide the international business community with a unique marketing media aimed
at developing outstanding face-to-face business opportunities.
www.ufiffiifi.org
Established by Royal Decree in 2002, the Thailand Convention and Exhibition Bureau (also known as TCEB) is a
public organization tasked with promoting and developing business events in Thailand. Since 2004, TCEB has
worked toward establishing Thailand as Asia's premier business events destination, by providing flexible, service-oriented
support to meeting-goers, incentives winners, convention attendees and exhibition participants.
www.tceb.or.th
Organized by
Beauty & CosmeticsHair & NailHerbal & HealthOEM & PackagingAesthetics & DermatologySpa & Wellness
www.beyondbeautyasean . com
See you at Beyond Beauty ASEAN-Bangkok 2017
212223September 2017
Challenger 3, IMPACT Exhibition and Convention Centre, Bangkok, Thailand