Post on 19-Oct-2020
transcript
Sustainability strategy of REWE Group
Dr. Josef Lüneburg-Wolthaus
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Content
1 PRO PLANET: REWE Group-Strategy for Sustainable Products
PRO PLANET Apples and other Biodiversity Projects2
3 Biodiversity and Standards
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Mitarbeiter 2011
> 323.000> 323.000Total Turnvover 2013
> 51 Billion Euro
Stores 2013
> 15.000Employes 2013
> 330.000
REWE Group: Active in Trade and Tourism
REWE Group in Figures:
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Definition of sustainable agricultural
practice and management
ProductionTools
Additional Sustainability
Criteria
Packing
Transport
Store
Market
Consumer
Definition and implementation of sustainability
criteria in cooperation with
NGOs
Monitoring and residue analysis
Serviceproviding and Project Management
Quality Control
PRO PLANET available at
REWE and Penny
Quality Control
Support by demand
Cooperation with contract
farmers based on production standards
Activities of Retailers: Vertical integrated Supply chain-Management
Specification Managing Acceptance
Energy EfficiencyArea GreeningWaste ManagementInventory Control
Why does REWE Group need Biodiversity?
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Assurance of Production and Supply − Genetic diversity: i.e. TR4-funghus threatens 80% of banana production world
wide− Endagered species: i.e. declinig fishing ressources− Ecosystemic performance: i.e. creating value by pollination
Sustainability and Shareholder Value− Regular documentation and reporting of sustainability as basis for financial
credibility.
Positive Perception by Customers and Employees− Emotional communication of complex issues− Identification with the company
Social Responsibility: REWE Group Guidelines and principles
„3. Wildlife Conservation and Biodiversity:Natural ecosystems must be preserved and protected.
Therefore we support the goals of the UN-Convention on Biological Diversity, CBD“
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5% 95%
1. Supporting sustainable consumption by
„Best Practise“-Strategies
Practical implementation
Example: Coffee
Practical Implementation
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Thuna: − From sustainable sources?
Cheese: − Dairy products without GMO-soya from
Brasil?
Wheat: − Intensive Monoculture?
Tomatoes: − Pesticides?
Managing supply chains:
2. Supporting sustainable consumption in the mass-
market by Labeling with the
PRO PLANET-Label
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Identification of Main Issues
Raw Material/
AgricultureTransport, Retail
Primary
Processing
Consumption/
WasteFurther
Processing
Single ingredient Product analysis
Phase 1 Phase 2a Phase 2b Phase 3 Phase 4
Ecological AspectsRaw Material
Energy
GHG Emmission
Water
Land Use
BiodiversityWaste
Emission to Air
Emmission to Water
Sozial AspectsWorking Conditions
Sozial Security
Training & Education
Health
Human Rights
Income
Consumer Health
Product Quality
Animal Welfare
Hot Spot-Analysis:
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Validation and Measurements
Independent, external board evaluates hot spot analysis and measurements
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Hot Spots:− Pesticide Application
− Intensive Monoculture
− Decline of Biodiversity
− Wild Bees as Indicator
Project Goals− Increasing Biodiversity Monitoring
of Indicator Species
− Enviromental Management Tools
− Pesticide Reduction (Positiv list)
Apple Project
Hot Spot Analysis and Measurements:
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PRO PLANET– Apples at Lake Constance
− Flowering areas with local plant material
− Flowering on grubbing areas
− Planting local hedges
− Improving landscape diversity
− Nests for insects and birds
− Enviromental risk analysis of pesticide
positive list
− Management project „AgriClimateChange“
− Around 50 different tools for individual
improvements depending on the farm
Development and test of measurements on pilot areas:
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2009Developing
2014Improvement &
Extension
201010 Pilot farms
PRO PLANET – Apples at Lake Constance
?
Over 100 farms in the
Lake Constance region
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Additional regional Projects:
� Various Bird-projects
� Water Protection (Altes Land)
� Pilot Project: Coordinated
planning apples production and
biodiversity measurements on
new plantations
2012 National Roll Out
� over 200 participating farms
� over 300 ha flowering areas
� over 1.2 Mio. € investment
since project start
Steiermark
Rheinhessen
Goal 2014: 50% of producers participating
80% of production area involved
PRO PLANET – Apples : Extention to other regions
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More Biodiversity Projects:
Biodiversity Projects
Biodiversity projects should have a direct correlation to production and
support farm management activities. In this case, they are no
greenwashing and can be used as communicative tools.
Roses from KeniaEnviromental production management & renaturation ofriperian land for water cleaning and biodiversity
Grapes from ItalyEnviromental production management (water, pesticide reduction) Flowering areas and hedgerows
Bananas from Panama and Costa RicaEnviromental certificationReforestation program, „Biodiversity Partnership Mesoamerica“
− i.e.: MSC, FSC, Rainforest Alliance, Bio
− Guideline for consumer
− Independent control
− Can be integrated into standards quality management
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With up to 50.000 different articles in a german supermarket, sustainabilitycan only be achieved and managed by standards and certificates:
Sustainability criteria as part of product specification
Biodiversity Standards
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− Major differences in number and quality of criteria
− Standards not always use international accepted criteria and definition
Problems of Existing standards:
Biodiversity Standards
Challenge: Development of suitable biodiversity
criteria for the food industry
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Goal: Intersectoral Management of Biodiversity Criteria for the food chain
Biodiversity Standards
30.03. 2011 Naturschutztage Radolfzell 18