Sustainable Brands for the 21st Century

Jacquelyn OttmanJ. Ottman Consulting

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Focus on Primary Benefits

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Gallup Poll, March 2008

“Problems Facing the CountryThat You Worry About A GreatDeal”

Quality of Economy 60%

Availability andAffordability of Health Care 58%

Environment 40%

Be Transparent

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Start from the Inside Out

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©2003 J. Ottman Consulting, Inc.

Promote ResponsibleConsumption

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Become a Brand Steward

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Eco Innovate

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In Conclusion

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PLAY BALL!

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