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Sustainable Brands and Green Marketing in the 21st Century

Date post: 11-May-2015
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Presentation on sustainable products, marketing, trends, and tips from Jacquelyn Ottman. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
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Sustainable Brands for the 21st Century Jacquelyn Ottman J. Ottman Consulting
Transcript
Page 1: Sustainable Brands and Green Marketing in the 21st Century

Sustainable Brands for the 21st Century

Jacquelyn OttmanJ. Ottman Consulting

Page 2: Sustainable Brands and Green Marketing in the 21st Century

©2003 J. Ottman Consulting, Inc.

Page 3: Sustainable Brands and Green Marketing in the 21st Century

Focus on Primary Benefits

©2003 J. Ottman Consulting, Inc.

Page 4: Sustainable Brands and Green Marketing in the 21st Century
Page 5: Sustainable Brands and Green Marketing in the 21st Century

•••••••••••••••

©2003 J. Ottman Consulting, Inc.

Gallup Poll, March 2008

“Problems Facing the CountryThat You Worry About A GreatDeal”

Quality of Economy 60%

Availability andAffordability of Health Care 58%

Environment 40%

Page 6: Sustainable Brands and Green Marketing in the 21st Century

Be Transparent

©2003 J. Ottman Consulting, Inc.

Page 7: Sustainable Brands and Green Marketing in the 21st Century
Page 8: Sustainable Brands and Green Marketing in the 21st Century

Start from the Inside Out

©2003 J. Ottman Consulting, Inc.

Page 9: Sustainable Brands and Green Marketing in the 21st Century

©2003 J. Ottman Consulting, Inc.

Page 10: Sustainable Brands and Green Marketing in the 21st Century

©2003 J. Ottman Consulting, Inc.

Page 11: Sustainable Brands and Green Marketing in the 21st Century

©2003 J. Ottman Consulting, Inc.

Page 12: Sustainable Brands and Green Marketing in the 21st Century
Page 13: Sustainable Brands and Green Marketing in the 21st Century
Page 14: Sustainable Brands and Green Marketing in the 21st Century

Promote ResponsibleConsumption

©2003 J. Ottman Consulting, Inc.

Page 15: Sustainable Brands and Green Marketing in the 21st Century
Page 16: Sustainable Brands and Green Marketing in the 21st Century
Page 17: Sustainable Brands and Green Marketing in the 21st Century

Become a Brand Steward

©2003 J. Ottman Consulting, Inc.

Page 18: Sustainable Brands and Green Marketing in the 21st Century

Eco Innovate

©2003 J. Ottman Consulting, Inc.

Page 19: Sustainable Brands and Green Marketing in the 21st Century

In Conclusion

©2003 J. Ottman Consulting, Inc.

Page 20: Sustainable Brands and Green Marketing in the 21st Century

PLAY BALL!

Page 21: Sustainable Brands and Green Marketing in the 21st Century
http://sustainablelifemedia.com/�

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