SXSW Convergence 2010 Dan Shust

transcript

CONVERGENCE 2O1O / 1O COOL THINGS THAT COULD HAPPEN THIS YEAR...OR NOT. Dan Shust - Resource Interactive’s RI:Lab

Twitter: @getshust Hash: #convergence2010

Image: flickr / r.f.m II

CONVERGENCE / THING O1Social becomes the thread.

THING O1 / Social becomes the thread.

Social networks (mostly facebook) will solidify themselves as the real-time thread that holds our digital existence together. Our messaging, news, brand interactions, entertainment, search will all be delivered and filtered based on our social graph.

Facebook Wall

Jonas Brothers

Nintendo DSi

Microsoft Xbox

Visio IPTV

Mobile

CONVERGENCE / THING O2Location matters.

THING O2 / Location matters.

Your current location (and location habits) will further enhance the delivery of your digital experiences. Content will become increasingly aware of its surroundings and configure itself accordingly.

THING O2 / Location matters.

Mastercard

Gowalla

Foursquare

Sit or Squat

CONVERGENCE / THING O3Entertain me now.

THING O3 / Entertain me now.

Custom cloud-based entertainment (audio, video, gaming, etc.) will be available in real-time, at all locations and on all platforms.

THING O3 / Entertain me now.

Slingplayer

Sirius

Onlive

Indiana Jones

CONVERGENCE / THING O4Birth of the frontchannel.

THING O4 / Birth of the frontchannel.

Experiences and interactions typically relegated to the “backchannel” will become more important (and engaging) than the original content. People will “tune in” to live events for the “frontchannel” interaction.

Vizio Internet Enabled TVVideo Link: http://www.youtube.com/watch?v=X4juwUcbzVc

MLB iPad AppVideo Link: http://www.youtube.com/watch?v=EB7_N22xZf0

CONVERGENCE / THING O5Commerce atomizes.

THING O5 / Commerce atomizes.

Along with the typical channels, commerce experiences will be increasingly available in non-traditional locations...social networks, iMedia, gaming, mobile, etc.

JanSport

Polyvore

Carmax

Polo Rugby Adidas

Polo Rugby

Off the Wall

1-800-Flowers

Hitman DVDBarnes & Noble

CONVERGENCE / THING O6Life is a game.

THING O6 / Life is a game.

Game theory and mechanics will infuse all our digital activities. We will be increasingly “rewarded” for even the smallest behaviors both individually and as part of a group.

THING O6 / Life is a game.

Facebook Friends

YouTube

Gowalla Pins

CauseWorld

Foursquare Mayorship

MyTown

CONVERGENCE / THING O7Interactive Products.

THING O7 / Interactive products.

We will become conditioned to the expectation of having digital interactions with physical objects.

THING O7 / Interactive products.

Red Laser

The Weather Channel

Golf Digest

Google Goggles/Shopping

Blick Magazine

CONVERGENCE / THING O8Your reality will be augmented.

THING O8 / Your reality will be augmented.

The Holodeck? Maybe not, but our immersion opportunities are getting more interesting.

Home Depot

Adidas

Hallmark

Samsung

Tobi Fashionista

Microsoft Project Natal

Microsoft Bing AR MapsVideo Link: http://www.youtube.com/watch?v=9QFvfHXkd2o

CONVERGENCE / THING O9Digital is the new paper.

THING O9 / Digital is the new paper.

Consumer tablet computers (like the iPad) will usher in a new era of publishing...and the reinvention of paper. (Interactive, social, e-commerce enabled paper that is.)

THING O9 / Digital is the new paper.Apple iPad

Google Tablet Concept

Sports Illustrated

Sports Illustrated Tablet Concept

WIRED Tablet PrototypeVideo Link: http://www.youtube.com/watch?v=LlPzu82Dwr0

Microsoft Courier PrototypeVideo Link: http://www.youtube.com/watch?v=UmIgNfp-MdI

CONVERGENCE / THING 1ORise of the connected things.

THING 1O / Rise of the connected things.

Convergence you say? When my bathroom scale can tweet my weight to all my followers, we will have converged ;)

WiThings WIFI Scale

Fitbit

MIcrosoft Sync

Thanks / AboutDan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative experiences. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog, and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW, National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.

The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm, it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the development of extraordinary multichannel consumer experiences.

Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus, Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven insights to our work, creating bold opportunities for consumer engagement and competitive advantage. www.resource.com

SXSW Convergence 2010 Dan Shust

Technology