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THE ‘C’ IN CMO STANDS FOR COJONES

John Ellett (@jellett), CEO @nFusion #CojonesSXSW

OVERWHELMING COMPLEXITY? — OR — UNPRECEDENTED OPPORTUNITY?

CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.

THEIR DECISION JOURNEYS HAVE SHIFTED.

One Common Attribute�

COURAGE

Or as we say in Texas

COJONES (WHE THER YOU WERE BORN WI TH THEM

OR ACQUIRED THEM)

Today’s marketing leaders must have the courage

to do 5 things

Build authentic brands with a sense of purpose 1. INSPIRE

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Engage customers with meaningful experiences at each touch point

2. CONNECT

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TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS

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PAI D

B R AN D I D E A

OWN E D E AR N E D

B R AN DEXPE R I E NC ES

PAI D

OWN E DE AR N E D

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Break out of safe and sameness 3. BE BOLD

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Use both data and creativity to test and learn 4. EXPERIMENT

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Build organizational capacity for marketing in the digital age 5. EMPOWER

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HAVE THE COJONES TO…

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1.  Inspire 2.  Connect 3.  Be Bold 4.  Experiment 5.  Empower

@jellett #CojonesSXSW

JOHN ELLETT

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Here’s a webinar replay of this session. Sign up today! http://info.nfusion.com/webinar-cojones