Synergy Integrated Marcom - Integrated Marketing Services

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ServicesWe are a versatile firm with a 360 degree outlook on services and products related to branding, marketing, advertising and communication. We are growing with achievement and recognition with our proven capabilities and work, along with satisfied and drawn towards clientele.

Our varied approach advances towards the following aspects :- Brand Strategies Channel Marketing Brand Promotions Event Management Exhibition Management OOH Brand Merchandise POP Production Design & Copy Video Production Media Buying, Selling & Planning Public Relations Digital Marketing : Social Media, Search Engine Strategies, Link Building, Local

Search, PPC, Content Creation, and Conversion Website Design & Management Response Center / Call Center Technology Integration – Application development on multiple platforms (Operating

Systems)

Services

Integrated

Marketing Services

Customer Response Managem

ent(CRM)

Managed Manpower Services

Interactive Brand

Promotions (IBP)

Design, Copy & Content (DCC)

Verticals

Integrated Marketing Services

Venue Selection & Suggestion

3rd Party Procurement

Guest / Audience

CoordinationApp / Game Development

Media Planning /

BarterMarketing Strategies

Event / Exhibition Fabrication

Artist management & Entertainment

Thematic Deco

Technical Solutions

Print Solutions

Channel Marketing Services

Research & Development

Augmented Reality

Marketing Integrations

Mystery Shopping

Client Distributor

Enterprise

Mid Market

Channel Partners End Customers

Multi-disti offsiteChannel launches,Channel trainings, Channel meets

Large tech conferences, Product launches, Exhibitions & Tradeshows, Focused seminars for CIO's / IT Pros / Developers, Academia events, International Offsites

Loyalty programs, reward programs, contests

Loyalty programs, Reward programs, Contests, Channel schemes

Profiling, Lead generation, Reward programs for high-touch accounts, Marketing campaigns, Case studies on high-touch account success stories

Events

BusinessEnhancement Services

Content WritingSoftwareDevelopmentGraphic Design

Supporting Services and in-

house Resources & Expertise

Database

Channel Marketing Service

Channel Marketing Showcase

Dealer meets in over 50 cities within a timeframe of 2 months to engage with channel partners across the length and breadth of the country. Challenges included managing logistics in multiple cities to provide a high quality, zero error experience

Grand award night for a leading insurance company, the challenge was to break the monotony of the usual stage designs as it involved the presence of their CXO’s.

Channel meets in 12 cities to convey new business propositions and engage the audience. The biggest challenge was to manage an average crowd of 5000 pax / event and then choosing an appropriate outdoor location.

Technical Solutions - Audio

Sound Crown IT 12000 HD /

5000 HD / Labgroupen / Mackie SRM 450 / Martin F12 / RCF ART Speakers JBL VRX 932 – Line Array with JBL 918 Base JBL Vertec 4889 line array system

Amplification Crown IT 12000 HD /

5000 HD / Labgroupen

Audio Mixer Yamaha M7CL-48 /

Yamaha LS9-32 Soundcraft / Midas

Microphone Shure / Sennheiser UHF

wireless hand & Lapel Mic

Processor Klark Technique

DBX Processor

Wedges & Monitor JBL VRX915M

RCF – NX 12- SMA

DJ System Pioneer CDJ1000MK3

Denon - DN S3700

Technical Solutions - Lights

Moving Heads / Wash / Beam Scanner Follow Spots LED Block / Palco LED Par / LED Wash Profile / Fresnel Strobe Smoke / Haze Par 64 City Colour (Outdoor Lighting) Aveolite Console SGM Console

Technical Solutions - Visuals

LED Wall For indoor we use 4 mm and 6 mm pixel pitch Video Wall. For Outdoor we use 10 mm and 12 mm

pixel pitch. Different signal resources input are acceptable, such as TV, HDTV, S Video, NTSC/PAL, DVI, VGA, SDI and HD-SDI

Projectors BARCO PANASONIC CHRISTIE HITACHI SHARP

▪ From 2000 Lumens to 15000 Lumens,From SVGA to HDTV resolution, From LCD to Single chip DLP to 3 chip DLP, We have complete range of Projectors to suit your requirement.

Watch-Outs The giant screen size is 48 Feet X 12 Feet with one single image. We will create breathtaking presentation on a huge backdrop by combining multiple projectors. You can unveil the product with animated backdrop behind and laser show running in the front, simultaneously

unveiling your product.

Plasma / LCD TV 19” LCD TV 32” LCD TV 42” LCD TV / Plasma Monitor 50” Plasma Monitor 65” Plasma Monitor

Technical Solutions – Augmented Reality

As we realize that the advertising industry is moving on and so are the ways in which it is being incorporated to reach out to the target audience. In this competition, a brand to survive has to grab attention and stand out amongst the rest. Augmented Reality being our forte, we have taken the whole digital and advertising experience to new dimensions. Being a leading Integrated Marketing Communication Agency in India solutions provided by us are vast and versatile.

SIMI provides clients with multiple AR solutions. There are varied scope of integrating SAR in to your brand.

Mobile & Web AR ApplicationWith mobile getting smarter, the scope of it has multiplied. AR mobile apps are available on both Android and IOS devices. With this technology we make, 3D objects with live video on tablets and mobile phones. The video has been digitally processed and ‘augmented’ with the 3D components. Hence, this digital processing integrates real and virtual world in real time. It’s like bringing alive a car, an animated character, games etc. Clients can now build challenging communication and ideas using this technology. For the past year, large brands in India and abroad have been keen on increasing the user’s interaction with their product which in return helps them in maximizing sales.

On Ground ActivationPeople queuing up at malls, museums, public place, airports to be part of the experience of interactive events is a regular sight at promotional campaigns powered by SIMI.

Types of On Ground Activation Augmented Product Displays: In corporate On-stand kiosk and environment, consumers can visualize physical products live. Interactive Kiosk: Augmented content is used to allow consumers to interact and immerse themselves with the brand. Retail Technologies has created new opportunities for retailers to sell their products. AR can be used by retailers in various ways. Some of them are mentioned below. AR online shopping Virtual Retail Stores with help of AR app Product with markers to increase sales with augmented reality AR Adverts with additional web content, product video, coupons etc. 3D Product Preview at stores Display Additional information about the products Visualize Product Catalogs AR-enabled store windows

Gaming:The world of gaming has taken a completely new turn. The recent trend of augmented reality gaming has changed gaming used to be. This technology is one of the most prominent feature for game developers and designers today. These AR games can be played on smart phones and tablets by individuals.

Print:Publishers and advertisers both are looking up to the idea of print-to-mobile activations. This trend is catching up soon, the reason being the engagement level heightened with the use of image recognition. Print is no longer now restricted to just reading. Print-to-Mobile AR Activation is one of the best examples of increasing reader engagement.

Technical Solutions – Augmented Reality

IMS Gallery – Events

IMS Gallery - Events

Fabricated stages: In-house designs and carpentry

IMS Gallery – Dealer Meets

Tier 2 / 3 Cities across the country – Turnkey solution: Event – Technical – Manpower – F&B – Venue – RSVP – Post Event

IMS Gallery – Conventions & Seminars

Multi city road shows: Turnkey Solution – Technical / Venue / Menu / RSVP / Kits etc.

IMS Gallery – Themed Events

IMS Gallery - Entertainment

IMS Gallery – Artist Management

IMS Gallery – Exhibition Stalls

IMC Gallery – Exhibition Stalls

IMS Gallery – Sports Events

IMS Gallery – Sports Event

IMS Gallery – Public Transport Branding

Sr No. Depot Coverage1 BACKBAY Covering south Mumbai, mainly Nariman point, Mantralaya, Cuffe Parade, C'gate stn, Colaba2 COLABA Covering Colaba, Navy nagar, Walkeshwar, Malabar Hill, 3 MUMBAI CENTRAL Fort, Lamington rd, Ballard Pier, Mazgaon, Tardeo, Nehru center, Byculla 4 WORLI Covering Worli, Worli Naka, Prabhadevi, Lower Parel5 WADALA Plying via Dadar TT, Dadar(W), Wadala, Worli, Prabhadevi, 6 BANDRA Bandra internals, Khar, reclamation, Mount Mary, Linking Rd, CBD Belapur7 SANTACRUZ Plying via Wadala, Walkeshwar, JVPD Juhu, Colaba, BARC8 OSHIWARA Covering Andheri (W), Lokhandwala, Juhu, Versova,4&7 bunglows, Mantralaya 9 GOREGAON Plying Thru Link Rd. via G'gaon, Andheri, S'cruz, V.Parle to Mantralaya, Hutatma Chowk.

10 MALAD Plying Thru Link Rd. Malad (W) Station,Mindspace, Goregaon Station11 POISAR Covering Kandivili, Malad, Borivili till Andheri Juhu.12 MALWANI Mainly covering Malad area only. Certain buses plying to Antop Hill & Wadala too13 GORAI Mainly Borivili areas west, certain buses plying to Mulund also14 MAGATHANE Mostly covering the North Mumbai areas Kandivili, Borivili, Dahisar, Mira Rd, Bhayander (eastern belt)15 DINDOSHI Again covering eastern belt plying thru Malad, G'Gaon, Andheri and also Vashi16 MAJAS Mostly covering the Andheri east area plying thru Chakala, Mahakali caves, Powai, Chandivili, SEEPZ17 MAROL Covering Andheri east via Airport, Colaba, Worli also Vikhroli, Ghatkopar and Mulund

18 DHARAVI Mainly Bandra east covering Bandra-Kurla complx, also covering Mahim, Kurla, Byculla , VT and Mantralaya19 ANIK Mostly long distance routes covering Mantralaya, Mazgaon, Trambay, WTC, Wadala20 PRATIKSHA NAGAR Again Long distance routes covering Byculla, Mantralaya, Worli, Dadar, Walkeshwar21 KURLA Covering eastern areas Kurla, Mulund, Andheri E, Vidya Vihar, chembur, Worli.22 GHATKOPAR Areas covered is Vashi, Vikhroli, Town, Andheri east, Nerul, Bandra23 SHIVAJI NAGAR Long distance routes going to town Mantralaya, Fort, Borivili, Bandra, WTC, Worli, Andheri east24 DEONAR Long distance routes covering Colaba, Ballard Pier, Byculla, Wadala, Thane, Nerul, vashi25 VIKHROLI Short routes covering Vikhroli, Ghatkopar, Mulund, Chembur26 MULUND Covering Mulund, Bandra, Thane, SEEPZ, Andheri east, Bhandup

IMS Gallery – Railway Station

* Have exclusive rights for table space rentals on all western

railway stations – 12X12 / 18X18 Space at Churchgate station,

Andheri Elevated Zone to conduct activations like malls.

Outdoor – Some Inventories (Mumbai)

HOARDING SIZE: 40x40NAME OF ROAD: Western Express Highway ET

LANDMARK: next to Jog FlyoverTYPE OF AREA: Highway Traffic &

CommercialTRAFFIC FROM Andheri signal

FACING TRAFFIC To JogeshwariLIT/NONLIT: LIT

BOARD LOCATION ANDHERI W.E. HIGHWAYCURRENT DISPLAY: SONY TV

Outdoor

OutdoorHOARDING SIZE: 40x40NAME OF ROAD: Western Express

HighwayMTLANDMARK: before Jog Bridge

TYPE OF AREA: Highway Traffic & Commercial

TRAFFIC FROM JogeshwariFACING TRAFFIC To Andheri

LIT/NONLIT: LITBOARD LOCATION ANDHERI W.E. HIGHWAYCURRENT DISPLAY: Lokhandwala Buiders

Outdoor

OutdoorHOARDING SIZE: 145' X 8'NAME OF ROAD: Mira Road Highway

LANDMARK: KashimiraTYPE OF AREA: TRAFFIC FROM Mira Road Highway

FACING TRAFFIC To MumbaiLIT/NONLIT: Non-Lit

BOARD LOCATIONPLEAZANT PARK (GANTRY)

FACING KASHIMIRA

Outdoor

HOARDING SIZE: 40x20NAME OF ROAD: LINK ROAD

LANDMARK: opp Goregaon Sports Club

TYPE OF AREA: CommercialTRAFFIC FROM Link Rd

FACING TRAFFIC To BorivaliLIT/NONLIT: LIT

BOARD LOCATION MALAD LINK ROADCURRENT DISPLAY: Cyber Café

Outdoor

HOARDING SIZE: 30x20NAME OF ROAD: T Junction

LANDMARK: Bandra T-JunctionTYPE OF AREA: CommercialTRAFFIC FROM Mahim

FACING TRAFFIC To SionLIT/NONLIT: LIT

BOARD LOCATION BandraCURRENT DISPLAY: Milliniore

Outdoor

IMS Gallery - OutdoorHOARDING SIZE: 40x40NAME OF ROAD: Western Express Highway ET

LANDMARK: next to Jog FlyoverTYPE OF AREA: Highway Traffic &

CommercialTRAFFIC FROM Andheri signal

FACING TRAFFIC To JogeshwariLIT/NONLIT: LIT

BOARD LOCATION ANDHERI W.E. HIGHWAYCURRENT DISPLAY: SONY TV

IMS Gallery – Branding Scope at Malls

Elevator Branding

Escalator Branding

Boards at Cinema Hall

Billboards at Mall

CRM Services 20 FTEs product team for up

gradation, promotion and updates calling all states in India speaking native languages along with Hindi and English.

30 FTEs delegate acquisition team acquired 500 paid delegates in a span of 60 days.

20 FTEs RSVP team to ensure event attendance

Dedicated knowledge center facilities

Dedicated Program manager and HR

CRM – Lead Generation Program

CRM – Snapshots

Predictive Dialer for auto call allocation to agents

Call logging technology, records each calls dialed from agent stations.

State of art delivery center accommodating 30 FTEs

Dedicated Program Manager, QC and QA team for each project.

Complete database support Supported by high speed PRI (E1) lines for

optimum up-time & voice clarity.

CRM - Technology

Call Recording & Real time Call monitoring System

CRM - Technology

Real Time CRM Report in your Outlook

CRM - Technology

Voice files

In order to simplify the registration process - a Simple, easy to remember - Toll Free Miss Number was offered – “9595-56-5544", to which a call gets disconnected after one ring causing no burden to caller.

Each audition received on ground was transferred on a real time basis to a remote database server through cloud thus providing “REAL TIME” Access to voice files.

The above mentioned toll free number was publicised via on-ground promotions

Each individual that called on the aforementioned number were called back by the expert lead generation team, to audition over the phone for the event.

Every time an individual was registered over the phone, an audition voice file was recorded over the phone by a state of art call monitoring system

A call-center number : 022-67255295 was also offered to the individuals registering for the event to provide support, answer queries and provide timely notifications about the event.

The above technogies eliminated the clutter of physical handling of data, chances of data manipulation and loss of data.

CRM TECHNOLOGY – Story Board

Super Singer – Reality Singing Show – Managed with technology integration.

Missed Call Monitoring System Dash Board

CRM - MISSED CALL

1. All missed calls generated by promotions were recorded here2. Live reports generation 3. Caller carrier and location details

MISSED CALL

Custom SMS sent out to every number that gave a missed call @ 9595-56-5544

CRM - AUDITION VOICE DATABASE

Systematic Date wise data management system.

Easy nomenclature for data dump – YYYYMMDDXXXXXXXX-PHONENO.wav

CRM - AUDITION VOICE DATABASE

Easy click to play function on dashboard, no download necessary

CRM - VOICE RECORDING

Professional voice recording system for optimum voice clarity

CRM - CALL CENTERParticipant Dials

9595-56-5544 for Toll free missed call

Caller Data Stored in Missed Call

Repository

Call Centre Agent Calls back the

Participant

Participant Auditions over the phone

through the automated recording

system

Data recorded & Stored via Synergy Rec

.Technology

CRM - CALL CENTER

Click To Play

MMS ServicesChannel Sales Executive Program – An outsourced arm of the client’s sales team, the channel executives met partners and drove sales of specified products with specific sales targets.

Onsite promotions - 500 plus manpower to promote and sell mobile handsets in retail outlets across Tier I, II and III cities in the country

Technical sales specialists - 40 plus team to sell high-end business phones to discerning customers and provide technical training to retailers and promoters.

Door to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers for a leading FMCG in the country, including recruitment, classroom training, management and setting and achieving of sales targets.

MMS GallerySales Staff For Snap Deal

Crew for RJ Hunt Radio Mirchi 98.3 FM

MMS Gallery

Contractual Sales Staff for FMCG Brand

Where Are We?Brand Vision/Mission

Strategies/TacticsBrand Foundation

Brand Platform

Creative BriefBig Ideas

Creative Expressions

ArchitectureTone/FeelElementsExecution

Planning(Foundatio

The Planning Process has Three Phases: 1. Planning Foundation Work2. Communicating 3. Executing.

Communicating

(Briefing)

Execution(Aligning

w/strategy)

IBP Services

Canter Activation

Mall Activation

College Activation

School Activations

Residential Activations

Corporate Activation

Public Transport Branding

In-Shop Branding

Corporate Gifting

Merchandising & Give Aways

Outdoor Media & Branding

Rural Campaigns

IBP ShowcaseA mega BTL activation for a radio program that completed 10 years of broadcast, it involved 8 cities of activation for a period of 30 days in multiple malls, colleges, traffic signals, Corporates. The biggest challenge was to carry out minimum of 6 events in a day.

A cricket event that involved right from short listing 8 league grounds to the finale venue, executing multiple cricket matches in different zones of the city to identify the best “Gully” team, 1 month of activation for a leading radio station to boost their RAM ratings

A continuous college activation that was carried out in 56 colleges in Mumbai, the challenge was to get inside colleges with sound, DJ, Emcee and promote sales INSIDE the college.

IBA Services – CSR / PR Activations

IBP Gallery – In Store

IBA Gallery – In Store

Trained, reseller installation staff: Posters, Danglers, Festoons and Gifts Quick Halt time – Average 3 mins / Shop Excellent photo capture Superior Data Capture and Reporting Maximum Coverage

IBA Gallery – GT / MT Branding & Production (FMCG)

IBP Gallery – GT / MT Branding & Production (FMCG)

Side Kick Trolley Branding

IBP Gallery – GT/MT Branding & Production (FMCG)

IBP Gallery – GT/MT Branding & Production (Technology)

IBA Gallery – GT/MT Branding & Production (Technology)

IBA Gallery – Mascot

IBA Gallery - Mascot

200+ Man-days of Mascot activity in 62 GTs & 87 MTs across the country

IBA Gallery – Brand Promotions

IBP Gallery – Brand Promotions

IBP Gallery – Street Kiosk

Castrol FIFA LCV Road Show Activity 2010

IBP Gallery – Dealer Installations

Castrol FIFA LCV Road Show Activity 2010

IBP Gallery – Vehicle Branding

Canter Designs

IBP Gallery – Vehicle Branding

IBP Gallery – Corporate Activation

Fire & Safety Association of India

IBP Gallery – School Contact

Nestle POLO

IBP Gallery – College Activation

IBP Gallery – Residential Activation

Eureka Forbes Aquaguard Promotion

IBP Gallery – Residential Activation

IBP Gallery – Medical Campaigns

IBP Gallery – Medical Campaign

Godrej LED TV

IBP Gallery – Mall Activation

Indian Cricket League

IBP Gallery – Mall Activation

12 Malls across MumbaiTurnkey Activation: • Creative• Technology• AR Game Development• Venue Barter• Set Up• Fabrication• Manpower

16 Malls Across 16 Cities in India – 360 degree Solution

IBP Gallery – Movie Promotions

IBP – Turnkey Auditions

360 degree solution: Creative I Concept I Call Center I Missed Call I Set Up I Coordination I Manpower I Database Generation

IBP – Channel Training & Retention

IBP Channel Training & Retention

IBP – Store Installation

IBP –Merchandise & Collaterals

IBP – Essentials Production

IBP Gallery – Corporate Gifting

We have the most varied and interesting items for gifting and give away, please check on our website: www.synergymarcom.in or ask for our gifting catalogue for more details.

Design & Content - Standees

Design & Content - EDM

Design & Content - Stalls

Design & Content - Stages

Design & ContentDesign & Content - Stages

Design & Content - Kiosks

Clientele

IT Space Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers

Clientele

Generic Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors

Media Speak

Thank You!

Mumbai Offices:

Sales & Marketing:123, V Mall,Above Royal Enfield,W.E Highway, Kandivali - EastMumbai – 400 101

Operations: B – 301, Excel Ark, Mercy Nagar, Mira Road – East Thane – 401 107

Telephone : 022 – 67255935Hunting : 022 – 8048 409 466Email : info@synergymarcom.inWebsite : www.synergymarcom.in