TAKEAWAYS UNWRAPPEDHeart of Mersey

7 April 2011

Takeaway Foodyand

The School Fringe

J T WINKLERNutrition Policy Unity

London

Takeaway HistoryTakeaway History

Foresight Obesity 2007

Obesity Policy 2008Obesity Policy 2008

School Feeding Reform

Takeaway Controls

Takeaway Movement

School FringeSchool Fringe

Childhood Obesity

SCHOOL FEEDINGSCHOOL FEEDINGMost Active Area

SCHOOL FOOD TRUSTMost Active Organisationg

Takeaway HistoryTakeaway History

Foresight Obesity 2007

Obesity Policy 2008y y

School Feeding Reform

Takeaway Controls

Takeaway Movement

School FringeSchool Fringe

STATUS REPORT 4STATUS REPORT 42010

The Takeaway SnowballINITATIVES ON FAST FOOD SHOPS

LOCALNATIONALNATIONAL

INTERNATIONAL

Takeaway HistoryTakeaway History

Foresight Obesity 2007

Obesity Policy 2008Obesity Policy 2008

School Feeding Reform

Takeaway Controls

Takeaway Movement

School FringeSchool Fringe

The School Fri nge

WHAT PUP ILS BUY AND EAT FRO M SHOPS SU RRO UND ING SE CONDAR Y SCHOOLS

Key Findi ngs

Sa rah Sinclair J T Wi nkler

Nutr ition Polic y Un it y

Lon don Metro politan Un ivers ity www.nutr itionpo licy .org

Ju ly 2008

Fringe > Canteen

More CaloriesMore Calories

More PupilsMore Pupils

More Frequentlyq y

Why Fringe?

Canteens

Prices

Canteens

“The principal reasonfor the low take-upfor the low take up

of school meals is that

pupils hate canteens”

PRUE LEITHPRUE LEITHPrevious Chair

School Food Trust

CONCLUSION

School Feeding ReformWill Fail Unless

We Engage The Fringe

F i F dFringe Foods

TakeawaysHOT & COLDHOT & COLD

Convenience StoresConvenience StoresSupermarketsNewsagentsNewsagents

BakeriesC fCafes

N t iti lNutritionalIssues

TakeawaysTakeawaysFat & Salt

+

SupermarketsSupermarketsSugar

Fringe Options

Ignore

Attack

Control

EEngage

T kTakeawayStrategies

11

Control Outlets

Reformulate FoodsFoods

TakeawayTakeawayStrategies

22

VansDeliveryDelivery

MobilisationWh l lWholesalers

Commissioning

F i Fringe Engagement St t iStrategies

Local Action

ReciprocityReciprocity

Local ActionLocal ActionCommittee

SchoolFringe ShopsFringe Shops

Local CouncilorsLocal Education

AuthorityyEnvironmental Health

Health AuthorityHealth AuthorityOthers

S h l ShSchool-ShopReciprocity

Money

Health

How Can Schools MakeHow Can Schools MakeMoney for Shops?

Sales of Healthy

Reformulation for Saving

Provision Contracts

Pilferage ReductionPilferage Reduction

Boxed Meals

BoxedBoxed

Meals

School MonopolySchool Monopoly

Breakfast & Lunch

Nutritional Standards

Counts as Take-Up

BoxedBoxedBenefits

Income to Shops

Income to Schools

J k H lthJunk ---> Healthy

Fewer Queues at CanteensQ

Raises Take-Up

Scottish PilotScottish Pilot

Main (Hot/Cold)

D i k S tDrink or Sweet

Piece of FruitPiece of Fruit

Baked Crisps

£1-99

FRINGE STRATEGY

Controls

OffOffers

P iti iPositioning

Al iAlternatives