Taking the Plunge!- 10 entrepreneurial lessons

Charlie Gunningham(former coFounder & MD of aussiehome.com)

1. StartUps are easy

selling is hard work

2. Just get out there

plan, but don’t overplan; and don’t bet the bank

3. Focus on the customer

think and be like them; build your biz to back-end into theirs

4. Timing is (almost) everything

windows of opportunities close…but the best trends happen s l o w l y .

5. Exploit your niche

you can’t be everything to everyone…

nor should you be.

6. The Trend is your Friend

the shift to online saved us …(what we foretold happened)

7. Best people on the bus

they are your ONLY strategic asset ...do not compromise.

8. Be Brutally Honest

you need to know the bad news … sometimes you win, sometimes not

9. You R&D yourself into bankruptcy

the reward for more sales is more R&D… don’t get caught only doing the easy/fun stuff

10. Harvesting the value

ultimately this is what it is about…

there’s always a $-number in your head.

Taking the Plunge!- 10 entrepreneurial lessons

Charlie Gunningham

@ chazgunningham charliegunningham.com or