Using Social Media

for Job Search

Morten Vium, ModerneJobsoeger.dk 23 October 2012

What Are We Talking About?

LinkedIn

Twitter

Facebook Network

Job search Career Exposure

About Me...• Age: 23• Home: Aalborg• Business School dropout

• Entrepreneur

• ModerneJobsoeger.dk• LinkedIn-Guides used at ”Job centres” and Unions• 1300+ subscribers and 8000 monthly visitors• Speaker • E-book

Network

What Can Social Media Help You Do?

• Stay updated on job openings.

• Build new professional relations.

•Get exposed to decision makers.

• Be searchable.

This won’t land the job for you

… but it might increase your chances

...of privately owned companies use LinkedIn to researche potential

employees

52 %

More FactsWhich elements were used when you hired your newest employee?

Total2012

Private

Public

LinkedIn 10% (3%)

13%(5%)

5%(0%)

Konsulenthuset ballisagers

rekrutteringsanalyse 2012

2011 20120

3

6

9

12

3 Ways to a Job Using LinkedInHelene • IT project coordinator

Sanjin• Bank Clerk

Martin• Education Management

Define Target Your Audience

People

Companies

Industries

• Very informal

• B2C companies

• All industries

Facebook

• Informal

• ”Creative” industries

• Communication, Web, Marketing, Media, Graphic design.

Twitter

• Fairly formal

• Recruiting and networking

• HR, Finance, IT, Administration, Management, Sales

LinkedIn

• Activate your social network

• ”Like” relevant companies

• Stay on top of job openings by liking popular job sites

Facebook

• Follow relevant people

• Join the conversation

•Get exposure

• Stay on top of job openings

Twitter

• Be Searchable

• Join groups

• Follow companies

• Share knowledge

LinkedIn

LinkedIn

Resume Databas

e

Social Network

The LinkedIn Profile

The Complete Profile

• Industry and zip-code• Current position• Two past postitions• Education• 5 Skills• Photo•+50 connections• Summary

Professional Headline

• Consultant at Copenhagen Municipality

•Unemployed at the moment

• JOB SEEKING Engineer with Great Experience

Professional Headline

• Digital marketing strategy adviser - make things happen

• Experienced technical salesperson with passion for customer satisfaction and electronics.

• Int. Brand Manager looking for new career opportunity. Primary: strategic sales / retail management or export sales

Foto: Casey Fleser@ Flickr

Case

Be Patient

Build a relation before you ask to connect

The LinkedIn Group

Find the Right LinkedIn Groups

Foto: Andrew Kuznetsov @ Flickr

Share knowledge that people can use

What I Mean by Knowledge?

Guides News Video

Podcast Statistics

Events Job postings

Infographics

Monitor relevant media

Find knowledge

Share knowledge

Discuss

Share and Help

Thank you.

ModerneJobsoeger.dk/workindenmark

Slides – Links