Post on 20-Aug-2015
transcript
Overview:
Statistics:• 2nd largest discount retailer in the U.S. • #30 in the Fortune 500 • 1,750 Locations as of January 2011• Revenue of $67. 390 Billion
1962
Challenges:
BECOMING THE TOPDISCOUNT RETAILER IN
THE U.S.
CURRENTLY DO NOT HAVE STORES
OUTSIDE THE U.S. OR IN ALASKA, HAWAII
AND VERMONT.
Social Media Currently in Use:
Not frequently advertised, page offers ways to integrate their products in your life.
Tweets apologizing to disgruntled customers and tweets about summer products
Videos with Target commercialsOffers check-ins but no perks
Suggested Social Media Upgrad:Focusing on Celebrities
Advertise clothing designers, musical artists and home goods sold at Target
Tweet about upcoming sales and celebrities spotted with target products
Videos of new seasons fashions and celebs using target products
Offer deals and discounts for check-insGet popular blogger to talk about how great
Target products are
Google Adwords:
Keywords:“Bargain Shopping”“Trendy inexpensive
clothing”“Great Deals”“Discount shopping”Increase Brand
Awareness and Page Views