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CNMG Digital Marketing Proposal

Date post: 12-Dec-2014
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Page 1: CNMG Digital Marketing Proposal
Page 2: CNMG Digital Marketing Proposal
Page 3: CNMG Digital Marketing Proposal

a new wayMobile and Web Marketing ProposalCaribbean News Media GroupPresented by: Maria O’Brien

Page 4: CNMG Digital Marketing Proposal

Current Marketing Strategy

Pull Strategy, Traditional OutletsBasic Web Presentation

Page 5: CNMG Digital Marketing Proposal

CNMG

Television

Radio

Online Visitors

Facebook

Twitter

Digg

Page 6: CNMG Digital Marketing Proposal

Marketing Components

• Traditional Media- Television, Radio• Static Web Distribution and Promotion• Existing Facebook , Twitter and Digg Accounts-

Basic updating, no promotional coding or development

Page 7: CNMG Digital Marketing Proposal

Based on its current marketing strategy, CNMG is putting in all of the effort to create the

user interaction.

The goal should be to create enough compelling content so that users do all of the work to

interact with the company and its products.

Page 8: CNMG Digital Marketing Proposal

The proposed Marketing Strategy is to focus on a short and long term Digital Marketing

Campaign that enforces the CNMG Brand and engages an expanded and significant digital local

and international audience.

Page 9: CNMG Digital Marketing Proposal

Proposed Marketing Strategy

• Brand Image Development• Data Analysis, Measurability and ROI Reporting• Education and Training of CNMG Team• Technical Innovation for Journalists• Event Hosting for Technology and Development Leaders• Sector Profiling and Engagement

Page 10: CNMG Digital Marketing Proposal

Proposed Marketing Strategy Components

• Branding Guide distribution• A new dynamically driven website • Youtube and Vimeo Station• Facebook, Twitter and Digg RSS generators on local and

international sites• Google Plus Community Development• Public Relations development with the local online developer

community• Mobile and Social Application Development

Page 11: CNMG Digital Marketing Proposal

CNMG

Television

Radio

Online Visitors

Radio

Facebook

Twitter

Digg

Journalist Blogs

Youtube Station

Vimeo

Google Plus

Live Events

Podcasts

Mobile Applicatio

ns

Social Media

Applications

Using the proposed elements will increase traffic and the consumer base for the company.

Page 12: CNMG Digital Marketing Proposal

However, providing the mechanisms to deliver the content is only the infrastructure of the

campaign.

The outlets must be populated with relevant and visually compelling content.

Page 13: CNMG Digital Marketing Proposal

The content writers and producers in this scenario are the Journalists and the entire

Journalism team.

The writers, producers, photographers and videographers should then be enabled with devices and technology that helps them to

produce content of the highest quality in a real time fashion.

Page 14: CNMG Digital Marketing Proposal

With the innovations in mobile and online

technology, international and commercial

journalists are now producing live online

content keeping the eye of the audience engaged

and watching…at all times.

Page 15: CNMG Digital Marketing Proposal

Mobile Reporting and Production is a thing of the Present.

Journalists can now produce, edit and broadcast media from any

location, anywhere in the world.

It is an important factor in the modern image development and

population of the new infrastructure.

Page 16: CNMG Digital Marketing Proposal

The development of Online and Mobile Applications that distribute and track the news is a strong element in the new face of broadcasting here in Trinidad and

Tobago.

Page 17: CNMG Digital Marketing Proposal

Utilizing global frameworks such as Google Maps, CNMG can help

produce a timeline and

map of Trinidad and Tobago as it

is now.

Page 18: CNMG Digital Marketing Proposal

Imagine a local media circuit that allowed journalists to report live, producers to edit live, and for users to view this content and respond to journalists in an immediate, exciting

fashion. The user will now be able to do this from their desks, their phones or their smart devices.

Page 19: CNMG Digital Marketing Proposal

Measurability and Tracking

The second element of the proposed Marketing Strategy is Data Collection and Tracking of Marketing Efforts and ROI.

How this is done is through the integration of measuring tools into all of the digital ports and output material. This includes the digital articles, Social Media pages, Video and Photography.

Page 20: CNMG Digital Marketing Proposal

Real Reporting and Profiling

Using the data collected, CNMG will then be able to develop reports on different segments as well as produce realistic projections of audience expectation and participation on their various digital outlets.

The value of these digital audience profiles is undefinable. It enables Sales Teams to produce real numbers when it comes to online advertising and co branding efforts.

Page 21: CNMG Digital Marketing Proposal

Using these profiles and numbers, Sales teams can assist retailers and promoters in finding the right audience for their product, and with perfect timing, produce reports on the performance and visibility of their ad.

Page 22: CNMG Digital Marketing Proposal

Social Engagement

CNMG will have to identify itself as a technology facilitator and leader. In order to do this, the Public Relations efforts of the company will have to extend to the Social Media and Developer community. By hosting events and supporting the launches and innovations coming out of the regional and local community, the relevance of the company’s efforts are sure to be noted, promoted and congratulated as the community continues to try to forge the country into the digital age.

Page 23: CNMG Digital Marketing Proposal

Timing?

Page 24: CNMG Digital Marketing Proposal

Team BuildingIts true. Rome was not built in a day. But with the right contractors…maybe a week?

Change is hard, and requires a consistent team effort between the leadership and the production team of the company. Which is why education and training workshops are an important element of the success of the campaign.

Page 25: CNMG Digital Marketing Proposal

ConclusionAs the National Media Station and Network, CNMG has not only the rights, but the responsibility to stay current as it serves the public.

Through a powerfully branded digital marketing campaign, the network can be certain of increased audiences and a positive return on investment.

Page 26: CNMG Digital Marketing Proposal

Thank You

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