WanderVan Joe Bagazinski Trevor Burns Trevorra Gilliard Edwin Gress LaToya Moore Cathy Nguyen
Transcript
1. WanderVan Joe Bagazinski Trevor Burns Trevorra Gilliard
Edwin Gress LaToya Moore Cathy Nguyen
2. Contents Mission Statement
........................................................................................4
Strengths.....................................................................................................5
Weaknesses
................................................................................................5
Opportunities..............................................................................................5
Threats........................................................................................................6
Product Management
.................................................................................8
Life
Cycle.....................................................................................................8
Portfolio
Management................................................................................9
Product........................................................................................................10
Core
Benefit..............................................................................................10
Basic
Products...........................................................................................10
Expected
Product......................................................................................10
Augmented
Product..................................................................................11
Potential Product
......................................................................................11
WanderBus
...............................................................................................12
WanderPass
..............................................................................................12
WanderHub...............................................................................................13
WanderBikes.............................................................................................13
WanderVan Airport
Shuttle.......................................................................13
WanderFest: Vintage Car, Craft Beer, and Music Festival
.........................13 Community
Involvement...........................................................................14
UNT Football Games
..............................................................................14
UNT Mean Green
Fling...........................................................................14
North Texas State Fair and
Rodeo..........................................................15
3. Denton Arts and Jazz Festival
.................................................................15
UNT Freshman
Orientations...................................................................15
TWU Pioneer Preview Day
.....................................................................16
Customer
Profitability.................................................................................17
Customer Profile
.........................................................................................19
Segmentation
Strategy..............................................................................20
Descriptive vs. Behavioral
......................................................................20
Customer Satisfaction
Requirements........................................................21
Customer Communication Strategy
..........................................................22 Social
Media Communication
Strategy......................................................22
Facebook...................................................................................................22
Twitter
......................................................................................................23
Instagram..................................................................................................23
Customer Value Proposition
.......................................................................24
Market Positioning Strategy
.......................................................................25
Brand Identity
.............................................................................................27
Pricing
Strategy.........................................................................................28
Competitive
Advantage...............................................................................29
Affordability
...........................................................................................29
Convenience...........................................................................................29
Reliability
...............................................................................................29
Safety
.....................................................................................................30
Overall Competitive
Advantage..................................................................31
4. Mission Statement To keep Denton moving with safe
transportation at the highest quality in customer satisfaction with
professional staff, excellent customer service, and unique vintage
vans. Reference Market
5. WanderVan SWOT Analysis Strengths One of our biggest
strengths is that, unlike our biggest competitor Uber, our drivers
will be local Dentonites that are familiar with Denton roads and
how to navigate around high traffic areas. In addition, WanderVan
has the competitive advantage of being affordable, especially due
to a big portion of our market consisting of college students. Due
to our unique design, we feel that the company will be easy to
identify and highly recognizable. Weaknesses A major weakness for
WanderVan is the fact we are simply new to the market. This factor
makes it difficult for us to foresee any situations we may
encounter when launching the business and at its early stages.
Another weakness is that we are starting off with only two drivers.
Emergencies may occur which would be crucial to the business to run
one van short so it would be important to have backups to fall back
on.
6. Opportunities There are a number of opportunities within the
Denton community WanderVan can take advantage of. First off,
college students love going out. With a city of two universities,
there will be plenty of potential customers for this service.
College students are also frugal. They need a cheap means of
transportation especially since Denton parking has always been a
heated subject. At five dollars a ride, the WanderVan shuttle is
easily affordable for this population. There are also at least 33
bars within the Denton Square and Fry Street that locals frequent
which proves an opportunity for WanderVan to service. Threats
Competitors such as other taxi services and Uber could be
considered a threat to WanderVan. There is also a threat of
substitutes as well if fare prices were to be lower as opposed to
WanderVan's prices. Tax rate, inflation, and gas prices can also be
a threat because it affects the operational costs depending on if
they're increasing or decreasing which will then be reflected upon
fare prices.
7. Competitors SWOT UBER ZIPTRIP
8. Product Management, Life Cycle, and Portfolio Management
Product Management Our core product will be the taxi service;
however another major product we will offer is the late night
shuttle service. With two vans, the shuttle will run into a demand
problem. There will not be enough space in the vans to keep up with
demand. We recommend purchasing a third van during the summer 15, a
storefront near the square. The storefront would be a stop on the
shuttle route where people can relax, hang out with their friends,
purchase light snacks and non-alcoholic beverages, purchase
WanderVan merchandise, and wait for the shuttle to pick them up.
During the winter of 15 we recommend purchasing a vintage Crown
Supercoach school bus. This will allow the shuttle route to be
continued by the bus and the vans can be made available to run more
taxi routes. After the bus is purchased, an additional van should
be the next major purchase. Other longer term goals might be
pedi-cabs to take care of shorter routes, an airport shuttle
service, and hosting a festival. Life Cycle Currently WanderVan is
in the development stage. As the service launches we will move into
the introduction stage. The introduction stage will be
characterized by heavy marketing to make a name for ourselves. As
the introduction stage moves into the growth stage, we believe that
purchasing a higher occupancy vehicle would help that growth
immensely. As WanderVan grows into the maturation stage, we can
branch out into other brand extensions such as a pedi-cab service,
or an extended taxi network. The key about the product life cycle
is introducing new brand extensions that complement the existing
business without cannibalizing their existing business.
9. Portfolio Management WanderVan needs to ensure that we
maintain a good mix of new innovative products and services while
not overspending our budget. Our action outline will demonstrate
the need for a bus. Our reasoning behind the WanderBus is to allow
the company to expand to a wider audience. Vans as shuttles might
shut out the groups of people once the van becomes occupied. There
are six seats to occupy, and if there is a group of four, it shuts
out every group larger than two people going out. We need our
portfolio to reflect that we are a locally owned and operated
business. WanderVan may sponsor some free t-shirts at a UNT
athletic event, or signage and flyers to attract local
customers.
10. PRODUCT Core Benefit WanderVans core benefit is
transportation service. Basic Products WanderVan wants to use
vintage vehicles for transportation. Expected Product Customers
will expect well maintained vintage vehicles. Since WanderVan is a
local business, we assume customers will want drivers who are
familiar with Denton to avoid delays. Friendly and respectable
drivers and staff are essential to maintain excellent customer
service.
11. Augmented Product WanderVan wants to differentiate from
competitors. Many of the augmented products are creating friendly
and memorable experiences. Having a 60s vintage theme vans and
shuttle buses will accomplish that. With bright exterior paint on
the vehicles, WanderVan wants to portray a company with friendly
and outgoing drivers and staff. Since WanderVan is a local
business, WanderVan is looking forward to working alongside with
other local business and by doing so, will provide advertisement on
the vehicles. Some ideas are to have appropriate size TV screens
inside the buses and vans to display local business advertisement.
Local business partners will have their business names or logos
display on the exterior of vehicles. One important augmented
product WanderVan has in mind is allowing customer and prospects to
connect and communicate with the company via social media networks.
The hashtag #WanderVan will be the primary tool to allow anyone to
share and communicate their experience with others. This will allow
WanderVan to bridge the gap of vintage 60s theme with modern
technology. Potential Product WanderVan is a transportation service
with vintage, 60s theme vehicles. We also capitalize on modern
technology such as video advertisement of local businesses, as well
as maintain a social media presence to allow customers to connect
through social media.
12. Actions WanderBus The WanderBus is a high capacity vintage
school bus, preferably a Crown Supercoach. The Crown Supercoach
would cost 20,000 is a bus that fits the style of the brand. A
modern school bus would ruin the brand image that we are trying to
create. According to our financial analysis, the best time to
purchase a bus would be October of 2015 in order to be operational
by December and January. The drivers need a CDL. WanderPass The
WanderPass is a subscription based service that would begin with
student passes only. The WanderPass price will be $225 dollars per
semester. This price is only for students who present a valid UNT
or TWU ID. Based on survey answers, students visit bars, on
average, 3 times per week. This amounts to $450 dollars in full
price WanderVan rides a week. The WanderPass will cut that cost in
half, giving subscribers an incentive to use the pass. The
WanderPass will be offered at an introductory promotional price of
$150 for each semester and $75 for the summer. This price is low,
because we want customers to return for multiple trips, creating a
sense of loyalty and commitment to the brand. After the first year
of this promotional pricing, it will return to the original price.
We will be sure to inform the consumers of the introductory price.
Depending on the success of the student WanderPass, we would have
to consider a WanderPass for our dedicated frequent customers that
arent students.
13. WanderHub The WanderHub is the headquarters of the entire
company. It provides an area for customers to convene while waiting
for the next available shuttle. The WanderVans, and eventually the
WanderBus will stop at the WanderHub on every cycle. Inside the
WanderHub will be couches, coffee, bar style seating, tables, retro
arcade games, and Denton memorabilia from local universities.
WanderBikes WanderBikes are a long term prospective proposal. It
involves using pedi- cabs as bicycle powered taxi service ideally
operating within the neighborhoods surrounding fry and the square.
The service would be less expensive than a WanderVan ride, but
because of the short routes, the frequency of rides will increase.
It is low cost, and high volume of rides. WanderVan Airport Shuttle
In the future, offering flat rate rides to the DFW airport would be
lucrative for WanderVan to expand to. It would require a new model
vehicle, and a special permit to operate within the airport.
WanderFest: Vintage Car, Craft Beer, and Music Festival WanderFest
will be a weekend festival with 3 parts. First it will be a vintage
car show. We will invite auto clubs from the DFW area to take part
and show off their restored vehicles. The second part is craft
beer. We will have a beer garden set up in an outdoor setting where
everyone from the local breweries to home brewers can serve their
beer to festival goers. The third and most important portion is
music. Denton has a vibrant music culture, and the festival will be
host to major rock groups in the area. By the second year we hope
to land a minor recording artist and the third year we hope to be
headlined by a major recording artist.
14. Community Involvement In order to spread awareness and
knowledge about WanderVan, we will need to attend events within the
Denton community, whether its at UNT, TWU or the city of Denton.
Here are some events we recommend attending: UNT Football Games UNT
Football games are huge attractions within the UNT community, and
there are lots of chances for WanderVan to spread their business.
UNT typically hosts 6 games each season between September and
November. WanderVan should set up a table or booth near the hill
(where all of the students tailgate) and have handouts for the
students that pass by. These could include coozies, hats, t-shirts,
sunglasses, etc. This would be a great way to advertise WanderVan
and to attract customers. Some of the students will be drinking at
tailgate, so it is an opportunity to offer free or discounted rides
to students who cant drive home. This would expose the students to
WanderVan and could help create repeat customers and customer
loyalty. UNT Mean Green Fling The Mean Green Fling is an event
during the beginning of the semester in August located on the hill
at Apogee Stadium. During the Mean Green Fling, there are multiple
sponsors and student organizations that have tables set up to
promote their respective company or organization. Attendees of the
event walk around the hill to gather handouts and information from
the tables. This would be a great opportunity for WanderVan to gain
customers because within the past two years, there have been over
8,200 students, parents, faculty and staff who have attended the
Mean Green Fling.
15. North Texas State Fair and Rodeo This would be a great way
for WanderVan to attract customers who dont go to UNT or TWU, but
still go out to Fry Street or the Square. The North Texas State
Fair and Rodeo is from August 21-29 2015 and takes place in Denton
and there are approximately 135,000 people who will attend the
event over the 9 days. This is a huge event and it could be
extremely beneficial for WanderVan and reaching new customers. Some
patrons for this event will be drinking, so it is another
opportunity to offer discounted rides and have people actually use
the vans. Denton Arts and Jazz Festival The Denton Arts and Jazz
Festival is a huge event for the Denton community and would be a
great event for WanderVan to reach a large part of the Denton
community. The event takes place from April 24-26 at Dentons
Quakertown Park and will have a variety of food, activities and
exhibits for adults and children to partake in. UNT Freshman
Orientations During the summer, UNT hosts the entire freshman class
throughout multiple three-day sessions. On one of the days during
the orientation, the students have an information session with
vendors and organizations associated with Denton and UNT. These
events are similar to the Mean Green Fling, but there arent as many
people there so you can get the chance to really connect with the
customers. The orientation dates are June 15-17, June 21-23, June
24-26, July 6-8, July 12-14, July 15-17, July 27-29 and August
18-19.
16. TWU Pioneer Preview Day This event takes place on June 13,
2015 and is a preview day at TWU for prospective first year
students. Throughout the day, students are getting acclimated to
TWU and Denton and it would be a great time for WanderVan to reach
out to students new to TWU. For all of these events, WanderVan
should set up a table or booth and have handouts available for the
people attending the events. If possible, it would be great to have
one of the vans at the events because that would definitely attract
crowds to the WanderVan table and it would help build brand
awareness around Denton. WanderVan needs to become involved with
the community, and these events would be a great way to start
building a relationship with Denton. Especially considering the
events with the major universities, every freshman year class is an
opportunity to build a customer base. These students may not be old
enough to drink, but they may not have a car in Denton and rely on
WanderVan for their various transportation needs. Most of the
events are free to set up a table at, they will just need to
contact whoever is in charge and get the proper paperwork in order
to be able to attend.
17. Customer Profitability To measure customer profitability,
we have to take into account all of our revenue less total cost for
serving an individual customer in the market segment. Doing so will
allow us to measure our cost and profit correctly with aid of the
activity-based costing technique. Customer 1 Customer 2 Customer 3
Product 1 Highly Profitable Product Product 2 Profitable Product
Product 3 Unprofitable Product Product 4 Highly Unprofitable
Product High Profit Customer Value Conscious Customer Discount
Seeking Customer
18. After analyzing the data from potential prospects or
customers, we can determine the best approach that will benefit the
profitability of the company. Customer 1 will represent a very
profitable customer buying all profitable products while customer 2
and customer 3 will represent mixed bag and losing customer
respectively. Two ways to deal with customer 2 and 3 is by raising
prices of our less profitable products or eliminating them. Also
WanderVan can try to sell these customers profit making products.
Normally well-established firms will encourage their value
conscious and discount seeking customers to consider competitors
for their needs. Although, we feel since WanderVan is a new
transportation company, driving these customers away will create a
larger risk. We believe in creating a friendly, respectable
environment by providing the best customer service to all our
customers. We believe this plays a huge role in establishing our
brand identity and as well play a role in creating brand
equity.
19. Customer Profile WanderVans customer profile consists of
current college students and recent graduates, and Dentonites
ranging from the ages of 18 to 30. This customer can be either male
or female because there is an even distribution when it comes to
interests of going out to the Denton Square or Fry Street regarding
gender. Their personality type includes being an outgoing
individual who likes to have a fun time especially when going out.
They would consider themselves a socialite. Some behaviors they
might engage in socializing, shopping, meeting new people, and
being out and about.
20. Segmentation Strategy Descriptive vs. Behavioral WanderVan
is based around the Denton community which consists of two
universities that frequent the Denton Square and Fry Street. There
isnt any other highly active transportation service that is
comparable to what WanderVan will provide therefore it will be best
to go with a descriptive marketing segmentation because we can be
more successful basing the strategies on data and demographics as
opposed to basing them on behavior patterns. We based our
segmentation strategy on location and the target market age range.
With The University of North Texas and Texas Womans University in
close proximity to the hot spots of Denton, it makes sense to
define our target market as 18 to 30 years old males and females.
The reason for choosing this age range is because this range
includes incoming, current, and post-grad students. This is the
ideal group that still ventures to the Denton Square and Fry Street
when it comes to going out. The age range of 18-21 are going to be
customers who are not legal to drink, however they may be students
from out of town who dont have a car. WanderVan can fit their
needs. Also, the age range of 21 to 30 is where its legal to drink
which is where WanderVan will be most profitable because after a
night out on Fry Street, consumers will be in need of
transportation. The ages of 25 to 29 years happens to be the
largest population group for males and 22 to 24 years for females.
This proves that this segment is the best one to target because
they populate the city of Denton the most.
21. Customer Satisfaction Requirements Much of our customer
satisfaction focuses will be based on social media and online
reviews. Businesses now cannot ignore an online presence, as that
is their main interaction between the business and customers. Much
of the focus with consumer satisfaction is have a presence on Yelp,
Google Business, and other similar rating websites where we can
respond to criticisms and react to the consumers wants and
needs.
22. Customer Communication Strategy WanderVan needs to create a
personality based on the brand that shows through its
communication. Because of the retro nature of the vans, it is
recommended their online profile have a groovy nature to it. By
using words from that youth movement of the 1960s era, WanderVan
can create a classic element to the brand. In addition, the visual
profile of WanderVan will feature bright exuberant colors and
symbols that were popular in the 1960s. Symbols such as the peace
sign and the flower, will be accompanied by blues, greens, yellows,
purples, pinks, and the like. All of this will convey to the
consumer that they are a hip and young company that has an
appreciation for the retro movement. Denton and its residents have
a character like that of the 1960s youth movement. Denton also has
a very anti-corporate culture. The residents are young and the
buildings seem to be from different eras in time. WanderVans
communication strategy needs to reflect the town that it exists in.
Social Media Communication Strategy Social media is a large part of
the everyday life. College students spend more time on their phones
than they do reading a newspaper or watching television which means
traditional forms of advertisement are not as useful as they used
to be. A business without a plan to reach people through these
platforms, will likely fail to last long in the market. Facebook
Facebook has 1.3 billion monthly active users (Edwards, 2014). That
number by itself tells us how massive this platform is. An active
presence on Facebook will be an important part of the coming years
for the company. Using google to search for Wandervan, the first
link that shows up is the Facebook page, therefore keeping it
active and clean is one of the best ways to increase online
presence.
23. Twitter Wandervan should come up with one or two hashtags
for people to use. They should be short and relevant in order to
let people talk in the 140 letter character limit. Examples would
be: #Wandervan or #WV. They can also be paired together with other
hashtags in order to reach more users. #Denton is used by many
people who live in the area. Pairing the two hashtags increases the
amount of people that will see tweets related to Wandervan. It is
also possible to advertise on Twitter, but it is more expensive
than Facebook and the hashtags are a lot of exposure. Instagram
Instagram is a free picture sharing website with about 300 million
monthly active users. It can be connected with both Facebook and
Twitter and also utilizes the hashtag system. People gain followers
based on the pictures they take. Wandervan will create an Instagram
and encourage people to post pictures or videos on it while using
the service could help spread the name to people who may have not
been aware of it before. Tagging a picture with the hashtags
discussed in the Twitter section is a good way to keep everything
connected
24. Customer Value Proposition WanderVans services offer the
following advantages to customers: Convenience. WanderVan
recognizes that customers want an easy transportation experience by
providing the driver and the customer with the convenience of a
credit/debit card system that gives instant approval. In addition,
we want to provide routes and stops that will be accessible to our
customers. Reliability. Wadervan will capitalize on delivering a
reliable service to its customers. We realize that there is
currently a shortage of reliable transportation services in the
Denton community and we want to fulfill this need. We want to
provide a route schedule that will operate regularly and be
dependable. Safety. WanderVan wants to keep the streets of Denton
safe. We realize that college students enjoy going out and having a
good time and we want to limit the risk of students driving while
under the influence of alcohol. Our shuttle will strive to provide
a transportation service for the night owls of Denton to transition
for one bar scene to another as well as get these individuals home
safely.
25. Market Positioning Strategy Positioning is a particular
target markets perception of the competitiveness of a company or
brand. The positioning process is comprised of four steps: 1.
Choosing target segments 2. Identifying positioning variables 3.
Finding current positioning compared to competitors according to
the variables chosen 4. Developing a positioning proposal to
maximize companys potential benefit Positioning is dependent on the
other offerings from competitors available to the consumer. In the
chart above, we chose the safety, reliability, and convenience to
compare WanderVan and other competitors in the market. These three
variables help categorize the primary traits and benefits of some
of the transportation companies in Denton. Brand placements on the
chart below were based on relation to one another and on the
intensity of each variable.
26. WanderVan is placed highest on safety with a stress on
reliability over convenience. This is based on the fact that
currently there are only two vans available. Once more vehicles are
obtained WanderVan will eventually move closer to the center.
27. Brand Identity
28. Pricing Strategy WanderVan wants to position itself as a
transportation service that is not only safe and reliable, but
affordable as well. We would like to take on a market-penetration
pricing approach for the shuttle service. These rides can be
redeemable by bartenders who dont think their patrons are sober
enough to drive themselves home. Taking into account that a
majority of our target market is price sensitive with being college
students, we would like to set the price of our shuttle service
relatively low in comparison to our competitors at a price of $5
per ride, and our taxi service would be comparable to the existing
competitors in Denton. We anticipate that this pricing strategy
will allow us to gain significant market share over our
competitors, as well as establish brand familiarity and loyalty, as
well as make a profit according to our pro forma statement. We
predict that demand for our services will be relatively high,
particularly during the school year, due to our low prices. To
compensate for the high demand, we recommend the first major
purchase be a bus to run the shuttle route. By dedicating the bus
to a shuttle route, the vans have an opportunity to take people to
and from locations that are not on the bus route.
29. Competitive Advantage Affordability WanderVan shuttle rides
only cost $5, and due to our target market mainly being college
students, we will be the most cost-friendly mode of transportation
between the bars of Denton and local apartment complexes. Our
competitors such as Uber and taxi services, charge much higher
fares than we do and will also not be able to offer the customers
the convenience that we do. Once the WanderBus is purchased, it
will take over the $5 rides, and the WanderVans will be free to
transport regular taxi customers. Convenience WanderVan will have a
scheduled shuttle route that will run from 10pm- 4am and will
consist of stops at Fry street, the Denton Square and most of the
major apartment complexes for student living in the Denton area. We
will be able to transport, customers to and from multiple places in
Denton, at various times throughout the night, at an affordable
rate, and that is something that our competitors do not bring to
the table. Again, the WanderBus will take over the shuttle when
purchased. Reliability Right now there is not a reliable mode of
transportation in Denton that services the target market we are
targeting. WanderVan and later, WanderBus will have a consistent
route schedule that we will try our hardest to maintain so that our
customers will be able to rely on us to get them where they need to
be and when they need to be there.
30. The Experience Our competitors in Denton will not be able
to compete with the experience we will be able to provide our
customers with. Most of our competitors consist of just you, the
driver, and an awkward car ride. WanderVan will provide you with an
opportunity to create your own experience because our drivers will
be friendly and outgoing and there will more than likely be other
people on your ride, which will give you the opportunity to meet
new people and to make new friends. As WanderVan grows and expands,
the experience will grow and expand as well, especially if there is
a storefront opened up with a place for customers to interact with
each other and to relax a little bit. Unlike many competitors, the
most important aspect of the experience is our consistency.
Everytime you call a WanderVan, you will get a 1960s Ford
Econoline, a friendly driver, and a safe ride home. Safety
WanderVans priority is safety for our customers and our drivers. We
want all of our customers to feel safe and comfortable in our
vehicles, with our drivers, and with the other customers. We are
offering a safe ride home from the bars where the customers more
than likely have been drinking and are in no condition to drive.
Instead of risking drinking and driving, we want the Denton
community to start using WanderVan as the safe alternative.
31. Overall Competitive Advantage WanderVan has various
competitive advantages that can help it become a very successful
company in Denton. Our competitors may offer similar services, but
they cannot come close to the affordability, convenience,
reliability, safety and the experience that you will get when you
choose to use WanderVan as your transportation service.
32. References 11 Marketing Trends To Watch For In 2015
http://www.forbes.com/sites/avidan/2014/11/09/11-marketing-trends-to-
watch-for-in-2015/ About Twitter, Inc. | About. (n.d.).
https://about.twitter.com/company About Us | LinkedIn Newsroom
https://press.linkedin.com/about-linkedin Advertise on Facebook
https://www.facebook.com/advertising/faq DENTON DFW AIRPORT TAXI
SERVICE http://www.dallas-taxi.com/denton-
taxi-dfw-airport-transportation.php Denton, Texas
http://www.city-data.com/city/Denton-Texas.html#b Denton, Uber
disagree on background checks
http://www.dentonrc.com/local-news/local-news-headlines/20150414-
denton-uber-disagree-on-background-checks.ece e pedicab rickshaws
for sale http://www.alibaba.com/product-detail/e-
pedicab-rickshaws-for-sale_60100751930.html?s=p Shop Pedicab Bikes
http://www.pedicab.com/shop-pedicab- accessories.html 'Facebook
Inc.' Actually Has 2.2 Billion Users Now - Roughly One Third Of The
Entire Population Of Earth http://www.businessinsider.com/facebook-
inc-has-22-billion-users-2014-7
http://upload.wikimedia.org/wikipedia/commons/7/77/Apple_Valley_Crow
n_Coach_Corporation.jpg
http://upload.wikimedia.org/wikipedia/commons/b/b2/Crown_School_Bus
_at_Meadowhall_2.jpg
33. Instagram: Monthly active users 2013-2014 | Statistic
http://www.statista.com/statistics/253577/number-of-monthly-active-
instagram-users/ Population Demographics for Denton, Texas in 2014
and 2015
https://suburbanstats.org/population/texas/how-many-people-live-in-
denton The Flying Squirrel - 1974 Crown Supercoach - Update 2/6
http://www.skoolie.net/forums/f11/the-flying-squirrel-1974-crown-
supercoach-update-2-6-a-8751.html Top 15 Most Popular Social
Networking Sites | March 2015
http://www.ebizmba.com/articles/social-networking-websites
Traveling to and from DFW International Airport
https://www.dart.org/riding/dfwairport.asp Uber taxi service takes
Dentonites for a ride http://ntdaily.com/uber-taxi-
service-takes-dentonites-for-a-ride/ Vine rings in its second year
by hitting 1.5 billion daily loops
https://gigaom.com/2015/01/26/vine-rings-in-its-second-year-by-hitting-1-
5-billion-daily-loops/
34. Appendix Contents Survey 1 Survey 1 Responses Survey 2
Survey 2 Responses Pro Forma Presentation Powerpoint