Post on 28-Mar-2015
transcript
Introduction OF TATA MOTORS
-Established in 1945. -Manufacturer of steam
locomotive –Jamshedpur. -Tata motors –
independent producer of medium of commercial vehicles.
-The country's leading commercial vehicle manufacturer.
- Significant presence in the multi-utility and passenger car segments.
-e.g.1st car i.e. Tata indica v2.
Introduction OF TATA MOTORS
Competitors of TATA MOTORS
-Maruti Udyog Ltd. Ritz, Swift-Hyundai motors India Ltd. Santro, I-20-Fiat India Automobiles Pvt. Ltd. Linea.- General Motors. Sparks.
Product
OF TATA MOTORS
PRODUCT OF TATA MOTORS
PRODUCT
TATA motor’s product portfolio ranges from
passenger vehicles to commercial vehicles.
TATA INDICA:-A car exclusively for the
middle class Indian.-A car designed for India
rather than a car adapted for India.-Value for money.-Pre launch promotions and brand building exercises.
-TATA’S flagship SUV.
-Been in the market since
1998.
-No nonsense
affordable off roader.
TATA SAFARI
TATA ACE- TATA’s first ever mini truck.- Launched in May 2005.-Highest selling mini truck in the Indian market (500000 in under 5 years ).- Redefined the segment in India .-Converting 3 wheeler users into 4 wheeler users.
TATA NANO -Launched in March 2009.
-Inexpensive, rear engine,
four door city car .
-Aimed at wooing the two
wheeler customer buying a
car.
- Designed at Italy’s
Institute
of Development in
Automotive Engineering.
MANZA -Launched in 2009 .
- Based on the X1 platform
introduced Geneva Motor
Show in 2007.
- New refreshing version
of
the Indigo .
- Aimed at
the sophisticated urban
male.
Latest car TATA ARIA
-Launched in January 2010 at Delhi
auto expo.
- Crossover SUV redefining and
creating a new segment.
- class leading features such as
cruise control, GPS, ABS and ESP
and 6 airbags.
- Based on the TATA Xover
concept showcased in 2006
Geneva motor show.
NEW CONCEPT CAR-TATA PIXEL
-Concept car unveiled on 1st March
2011.
- Based on the TATA Nano.
- Primarily aimed at the European
market.
-Show cases innovative Zero turn
Drive feature resulting in a turning
radius of just 2.6 meter
features Panoramic sunroof and
Scissor Doors .
COMMERCIAL PRODUCTS
Jaguar And Land Rover
Jaguar and Land Rover -TATA motor’s acquired JLR from Ford
motor company on 1ST January 2008.-It was a landmark deal and a landmark
moment in Indian Automotive History.-TATA added true performance and
luxury cars to its existing product portfolio.
-It helped TATA to acquire not only cars but advanced technological knowhow as well which it will incorporate in its upcoming and future products.
COMMERCIAL PRODUCTS
TATA ALSO
MILITRY TRUCKS
.
PROMOTION
Meaning of promotion
-elements of marketing mix (product, price, promotion, distribution).
- communication link between sellers and buyers.
- purpose of influencing, informing, or persuading a potential buyer's purchasing decision.
Objective of promotion Three basic objectives of
promotion:-To present information to
consumers as well as others.
-To increase the demand.
-To differentiate a product.
Promotional strategy
An organization promotional strategy can
consist of:-Advertising.-Public relations.-Sales promotion.-Personal selling.-Direct Mail.
Promotion strategy used by Tata Motors
-Hoardings.-Advertisements.-Internet.-Online booking, printing in
shirts, watches etc.
Hoardings and Postures
Hoardings and Postures
Hoardings and Postures
Hoardings and Postures
ADVERTISEMENT
Our group has collected data
from different places by
Questionnaire method.
Questionnaire Q.1]What comes to your
mind when you think of Tata motors?
-Good for heavy vehicles. -Good service. -Affordable pricing. -Trust. -Class. -Indian company.
Q2.]What car do you own presently?
Many answers were given : -Bulero.-Swift.-Honda city.-Esteem.-Hyundai Verna.-Hyundai Getz.
Questionnaire
Q3] Have you ever owned a Tata car ?
Out of 18 people:
14 people said NO
4 people said YES
Questionnaire
Q4]When do you plan to buy a new car ?
201117%
201350%
201511%
later22%
Sales
Questionnaire
Q5] What is latest crossover SUV that Tata has launched ?
ARIA :13 People answered
Don’t No : 5 People answered
Questionnaire
Q6] Instead of purchasing bike would you opt for Nano,if yes than which color?
NO YES 14 4
3 people were for white and 1 for silver.
Questionnaire
Q7] With regards to available cars in Indian market what would u prefer ?
Maruti-
1161%fiat-1
6%
Hyundai-528%
Tata-16%
CARS
Questionnaire
Q8]Where would you rank Tata as a car company on a scale from 1-5? (5 being highest)
Questionnaire
16%
26%
356%
422%
511%
RANK
Conclusion In small segment consumer
seeks for:- Good mileage.- Low maintenance.- Easy availability of spare
parts.- Price.
Conclusion
-Good for commercial purposes .-Dealers are available.-Good after sale service .-Easily finance available
through TATA MOTORS finance .
-Goodwill
THANKYOU