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Technology trends : Social AnalyticsDate 07 April 2014Contact praveen.jose@blogworks.in

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Introduction

Five forces – analytics, mobile, social, cloud, and cyber – are hard at work enabling and disrupting organisations of many shapes and sizes.

Business intelligence and analytics (BI&A) and the related

field of big data analytics have become increasingly important

usage of predictive technology in sports industry

Predictive technology

As organisations become smarter, they can analyze historical data to make prediction

Ford tapping the power of Google navigation to predict where you want to go based on your previous routes. linkIBM , SportingIndex provide data game changers: Real. Sports. Data.

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Tech : SportingIndex

Sentiment analysis in numbers

Team wise tracker.

Provide insights to team management to improve fan engagement.

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Predictive tech : IBM

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Preventive Injury tracker with Analytics for the Tigers Rugby League

Rapidly aggregate and analyze data of all 50 players.

Gain a competitive advantage which eventually improves viewership.

big data to the rescue

Big Data Gets Bigger and Becomes a Service.

Big Data – A term described to describe the techniques used to capture and utilize the exponentially increasing streams of data. Rapid increase in data makes this a fast-growing hard trend that cannot be ignored.

Goal - To bring enterprise-wide visibility and insights to make rapid critical decisions

Big Data as-a-Service (BDaaS) will emerge this year as cloud providers offer midsize and smaller organizations access to much larger streams of relevant data .

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Tech : How Big is the data?

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Tech : Big Data on the cloud?

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Analytics gone social

Social analytics

Super-aggregators are trying to get to the bottom line to understand whether social marketing efforts are paying off.

Tools like thismoment use data obtained from Google Analytics, Facebook Insights, and others, and shows you how your company is doing on campaigns

Increased use of Google Analytics API

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Tech : ThisMoment

Thismoment Developer Platform

Creative freedom without the complex infrastructure.

Provide tools you need to build your next interactive brand experience quickly and easily through APIs

Social authentication, hosting and documentation

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Tech : Sprout Social

Social media management platform to monitor incoming messages and schedule posts for Twitter, Facebook, Google+ and Linkedin

Integration with Google Analytics, UserVoice and Zendesk

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Finally, presentation matters

Data visualization

HTML5 - richer framework for videos and interactive content. Developers can make new apps without being confined to a specific code base.

Flash – still hanging around with rich interactive content

Increased customizations for mobile devices

Interactive cards – future

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Tech : Interactive Cards

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Where do we stand?

Evolution in data management

We are possessing rich, meaningful data

Outdated data management techniques

Big data is a far-fetched dream – MapReduce, Hadoop

Database project would be a first step towards achieving this . Make more sense with our data

Mapping one datastore to many applications

Significant Time Benefits 20

Predictive analysis

Key : Sentiment analysis cannot be automated. Manual intervention required

Provide actionable insights to clients. Automated marketing research as an offering

Brands are looking out

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Social Analytics

Work with Google, APIS, future technolgy to move forward

Analytics to be an integral part of our offering

Win confidence of clients through crisp, clear analysis

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Data Visualization

Make a right choice. Choose a technology which is constantly evolving

Do justice to our data. An impressive face

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Credits

IBM data analytics

Inc magazine

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