Post on 25-Feb-2016
description
transcript
Techniques of Advertisement
JunHo LeeSeJin Kim, Sam
Sex appeal
Testimonial
Slogans
Content
It is a method that a producer uses to grab consumers attention and persuade them to buy their products.
Firms consider 5 factors
Details – Color, font, images
Advertisement??
http://www.youtube.com/watch?v=QoO-3m0CxCQ&feature=relmfu
Galaxy S3 advertisement
Before we begin….
What is Sex appeal? Sex appeal in advertising refers to the qual-
ity or power of attracting consumers sexu-ally.
Ex) Naked woman, man topless
Sex Appeal
What are Slogans?
a catchy phrase or sentence that uses a noun phrase, a simple sentence, or a com-plex sentence structure to help the advertis-ing campaign.
Slogans
What is Testimonial?
When a celebrity or a famous person is used to endorse a particular product, we can say testimonial is used.
Ex) David Beckham, NBA stars, actors …
Testimonial
Now it’s your turn!
Thank You
http://www.fanpop.com/spots/lebron-james/images/546521/title/all-witnesses-wallpaper
http://www.businessuiteonline.com/2011/01/25/sex-in-advertising-does-it-sell/
http://vegetarianstar.com/2008/07/14/paul-mccartney-calls-for-meat-free-mondays/
References
http://www.ototrick.com/bmw-integrates-pandora-in-2011-models/6957/bmw-logo-with-the-ultimate-driving-machine-photos/
http://www.chicagonow.com/daily-miracle/2012/03/the-miracle-of-motivation-just-do-it/
http://www.ibelieveinadv.com/2011/06/cnn-merkel-obama-putin-sarkozy/