Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 1

Technology: catalyst for GROWTH

Maurizio De Dominicis President, Ericsson South East Europe

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 2

In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business

Our Vision

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 3

“HOW CAN GOOD USE OF TECHNOLOGY IMPROVE OUR LIVES IN GREECE?”

SOURCE: SURVEY OF ELTRUN / ATHENS UNIVERSITY OF ECONOMICS & BUSINESS – 1000+ RESPONDENTS – ONLINE SURVEY FOR TWO WEEKS – DEC 20113

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 4

“HOW CAN GOOD USE OF TECHNOLOGY IMPROVE OUR LIVES IN GREECE?”

SOURCE: SURVEY OF ELTRUN / ATHENS UNIVERSITY OF ECONOMICS & BUSINESS – 1000+ RESPONDENTS – ONLINE SURVEY FOR TWO WEEKS – DEC 20113

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 5

“HOW CAN GOOD USE OF TECHNOLOGY IMPROVE OUR LIVES IN GREECE?”

SOURCE: SURVEY OF ELTRUN / ATHENS UNIVERSITY OF ECONOMICS & BUSINESS – 1000+ RESPONDENTS – ONLINE SURVEY FOR TWO WEEKS – DEC 20113

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 6

networked society means growth

+1% MORE BROADBAND USERS =

new business registration * 3.8% +10% MORE BROADBAND USERS =

GDP*1.21% or higher

2x BROADBAND speed = GDP*0.3% 1000 MORE BROADBAND USERS =

+80 new jobs created

Sources: • Stockholm School of Economics and Ericsson • ITU Broadband Commission Report , World Bank • Arthur D. Little and Ericsson • GeSI, Ericsson

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 7

FIRM Policy Commitment

How can policy makers make Networked Society a reality?

REFORM AGENDA

ICT POLICIES

one vision

one national growth strategy BASED ON ICT

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 8

NETWORK SOCIETY PROOFPOINTS

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 9

OUR ASSETS

GLOBAL SCALE TECHNOLOGY LEADERSHIP SERVICE LEADERSHIP

OUR MARKET

SELECTED INDUSTRY VERTICALS

PUBLIC SAFETY UTILITIES TRANSPORT

NETWORKS GLOBAL SERVICES

SUPPORT SOLUTIONS

PATENTS & LICENSING

OUR STRUCTURE

OUR CUSTOMERS HANDSET & DEVICES OPERATORS

OUR MARKET CATEGORIES

MOBILE BROADBAND

MANAGED SERVICES OSS & BSS TV & MEDIA

TV & MEDIA

FIXED BB & CONV.

COMM. SERVICES CONNECTED DEVICES

MODEMS

Ericsson – the european partner

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 10

Ericsson presence In europe

>90% of countries >10 1 2 > 10

countries > 30,000

Ericsson presentation for "The Economist - Greek EU Presidency Summit" | Public | © Ericsson AB 2014 | 2014-02-18 | Page 11

The future does not just happen. Let’s create it.

Together.