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1 2/18/2014 Link Realty Strategy

REALTY?

What is next for

AGENDA

1. Pop-up on past projects2. Follow up email

3. EDM #1 4. Holding page

5. Hoarding on upcoming projects6. LR brand & website concept

POP-UP

Pop-up registration form to appear on past project

websites

Pop-up registration page▶ Copy: This project is sold out. New projects are coming soon in Hurstville, Wentworth Point, Riverwood and Ermington. To get exclusive information about these upcoming projects, enter your details below and we will contact you shortly. Alternatively, you can contact Thomas Chong at TC@Linkinc.com.au or电话 +61 424 193 886.

If you are an agent and are interested in selling for Link, please contact Rhys Morgan at RM@Linkinc.com.au or phone +61 412 584 528

▶ Form fields:‐ Name* ‐ Surname* ‐ Email* ‐Phone* ‐ Postcode‐Which project are you interested in? [All/Ermington/Wentworth Point/Hurstville/Riverwood]‐What size apartment are you looking for? [Unsure/1‐bed/2‐bed/3‐bed]‐What is your price range? [Unsure/$400K‐$550K/$551K‐$750K/$750K+]‐Why are you buying? [To live in/investment/other]

Pop-up registration page contd.▶ Images:‐ CGI of upcoming project labelled with the project location

▶ Branding:‐ Link branded‐ Clear, clean and simple‐ To match style (eg colours and typography) of LinkInc website and Link branding‐ Easy to read, no clutter‐ This is the first introduction for many buyers and agents to Link World and Link

Realty, so it should impress!

Pop-up registration page - followup▶ Copy: Thank you for expressing your interest. We will get in touch with you soon.

Have a great day!

Thomas Chong, Sales Director, Link RealtyTC@Linkinc.com.au or电话 +61 424 193 886. Rhys Morgan, Sales Director, Link WorldRM@Linkinc.com.au or phone +61 412 584 528

▶ Images:Link logo

Follow-up automated emailHi [name],

I would personally like to introduce myself to you and thank you for expressing interest in our upcoming projects.

2014 is gearing up to be an exciting year for Link Realty as we have some really special projects launching catering to a range of locations and price‐point.

I will give you a call shortly to chat about what you are looking for and run through our upcoming projects.

If you know anyone else who may be interested, please feel free to pass on my details.

If you like, you can always contact me at TC@Linkinc.com.au or电话 +61 424 193 886.

Have a great day!

Thomas Chong

To previous purchasers

EDM to previous purchasers

▶ Personal email from TC’s email

▶ Identical to auto‐registration email except it will begin with “Thank you for your support in 2013. Platinum and Washington Park have been great successes and I am excited to grow on that success in 2014…”

▶ Directs people to register for exclusive information by registering at www.LinkRealty.com.au (which will be a holding page identical to the pop‐up registration)

HOLDING PAGE

Link Realty Holding page

▶ Will receive leads from the hoarding (LinkProperties.com.au)

▶ Will receive leads from the EDM▶ The URL will be www.LinkRealty.com.au(LinkProperties will redirect to here)

Using hoarding & signage to get leads for Link Realty and

Link World

HOARDING

▶ Payce as the hero brand (paid for by Payce)Standardised so can be used across projects

▶ Clear simple messaging▶ Collect leads▶ Unrelated to unique project branding but background colours may change to suite project

▶ Build Payce brand awareness ▶ Sales leads for TC, directs agents to RM

Hoarding

Hoarding - Meriton

Banner: Module is 1.5m height x 6m length (2x modules)Hoarding: Flat single colour reinforcing brandIf hoarding is moved, banner can be moved

▶ Copy: simple, bold unique, location name mentioned, Payce name mentioned.

▶ Images: Payce logo [hero], Link logo (small), upcoming project image

▶ Contact: “For sales enquiries contact Thomas at XXXFor sales agents contact Rhys at XXXwww.LinkProperties.com.aü”

▶ “Another quality development by [PAYCE logo] www.Payce.com.au”

▶ Note – billboards will direct to LinkProperties so can have single address to RM &TC

Hurstville - billboard

For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxx

COMING SOONANOTHER QUALITY PROJECT

Hoarding - Generic

ANOTHER DEVELOPMENT WHERE EXCELLENCE IS THE STANDARD

Hoarding – SOPA

IN 2014 RETURNS TO THE WATERFRONT

IN THE BEST LOCATIONS WITH THE HIGHEST QUALITY OF FINISH

Hoarding - Ermington

WATERFRONT LIVING LIKE YOU HAVE NEVER EXPERIENCED BEFORE

COMING TO ERMINGTON IN 2014

▶ Blue background for water….. or Red background to make it jump & visible from Silverwater Rd/ Ferry?

▶ Photos good or distracting?▶ LB‐ how big can photos/CGIs be printed? (NB: Location/direction/extents TBA )

Hoarding - Ermington

WATERFRONT LIVING LIKE YOU HAVE NEVER EXPERIENCED BEFORE

COMING TO ERMINGTON IN 2014

Another quality development by

Hoarding - Kirrawee

KIRRAWEE – IS COMING

CONVENIENT LIVING IS COMING TO KIRAWEE

Hoarding - Kirrawee

Hoarding - Hurstville

SKY‐HIGH LUXURY FINALLY ARRIVES AT HURSTVILLE IN 2014

IN THE BEST LOCATION WITH THE HIGHEST QUALITY OF FINISH

For sales enquiries contact Thomas Chong at xxxFor sales agents contact Rhys Morgan at xxxwww.LinkProjects.com.au

Another quality development by

www.Payce.com.au

Link Realty brand and website concept thoughts and ideas

2/18/2014

WEBSITE

Website – current Link (red)

Website – LJ hooker (red)

Website – Raine & Horne (yellow) = friendlier

Website – Ray White (yellow) = friendlier

Colour concept: grey and yellow

For Premium projects (eg Platinum) we can use GOLD branding instead.

▶ Grey = Concrete = solid, built form▶ Yellow = prosperity, good fortune, gold

▶ For premium projects (eg Platinum), we can use SILVER and GOLD

▶ LINK Parent company = redLink subsidiaries, vary in colour to help differentiate

Develop LR logo?

Colour concept: concrete and yellow

Clever use of logo

Logo example

LINK REALTY

Logo example

TEXT TEXT TEXT TEXTTEXT TEXT TEXT TEXTTEXT TEXT TEXT TEXTTEXT TEXT TEXT TEXT

Website examples – white background

Concrete and gold concept – white background

Concrete and gold concept – black background

Concrete and gold concept – white background

Premium concrete and gold concept

Paper invites – with house shape

1. About us (LR is the sales division of Link. Tell the Link story)

2. Past projects (Apex, EV, Platinum 1, Platinum 2, WP Como, WP Fairmount, Lakeview)

3. Current projects

4. Upcoming projects (WP Lakeview 2, Kirrawee, Hurstville, Ermington, SOPA, TNT, Brisbane)

5. Blog / tips

6. Agents (Portal login for Link World ) - TBC

7. Contact us

Website - content

REALTY?Insert title

AGENDA

1. LinkedWesbsite & holding page

Project portfolios

Can link LinkedIn & Slideshare… can follow and be followed on both platforms. Ie- when update Slideshare, it will appear on LinkedIn

profile.

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