The 40000 WordPress Business Plan

transcript

How to determine if going paid is worth it.

The $40,000 WordPressBusiness Plan

Garth Koyle, @eventespresso

INTRODUCTION

• My Background• Your background• Presentation Content (e.g. Auction Plugin)• What are the WP market needs? Why WP?• How big is the market for my development?• What price should I charge?• How profitable will I be?

• Questions

MARKET NEEDS

Unlimited Use & Free

Ownership and Scalability

Capability

Affordability

Autonomy

WHAT IS THE MARKET SIZE?

• Wp and Non-WP users • Use Google• Brand name vendor information• Trends – compare search vol.• Keyword Tools – current search vol.• Alexa – traffic estimates• WP repository/directory stats

WHAT IS THE MARKET SIZE?

What is happeningin the WordPressrepository?

10% conversion: free -> paid

WHAT PRICE SHOULD I CHARGE?

•Breakeven Analysis

HOW MUCH MONEY CAN I MAKE?

•Income Statement

MISSION, VISION, VALUES

MissionOur mission is to empower business and organization leaders with the event registration, ticketing and management tools that maximize the success of events.

VisionOur vision is to become the world’s leading event registration and ticketing provider, and model of profitability by offering autonomy and value.

ValuesWe take pride in our products, including the support we offer to our customers.

Questions?

garth@eventespresso.com@eventespresso

THANK YOU

The 40000 WordPress Business Plan

Technology