Post on 31-Mar-2016
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7BY ELIZABETH FOWLER
P’S OF PROMOTION
WHEN FOCUSING ON MARKETING AND PROMOTION THERE IS
SOMETHING THAT YOU SHOULD ULTIMATELY BE AWARE OF;
THE 7 P’S OF MARKETING.
THE CONCEPT WAS ORIGINALLY DEVELOPED BY ESTEEMED
PROFESSOR OF INTERNATIONAL MARKETING, PHILIP KOTLER.
HE BELIEVES THAT MARKETING IS A MAJOR ECONOMIC DISCI-
PLINE THAT GOES BEYOND PROMOTION AND SELLING TO
INCLUDE PRODUCT DEVELOPMENT, DISTRIBUTION AND
PRICING THEORY.
MARKETING AND PROMOTION PLAY A HUGE ROLE IN THE
SUCCESS OF FASHION AND LUXURY FASHION BRANDS SO I
HAVE CREATED THIS ZINE TO SHOW EACH OF THE 7 P’S OF
MARKETING FOCUSING ON THE WAY THEY ARE USED IN
FASHION.
I HAVE ILLUSTRATED THE 7 P’S IN THE STYLE OF TALENTED
SCANDINAVIAN FASHION ILLUSTRATOR HANNA MULLER
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PHILIP KOTLER
“MARKETING IS THE DELIVERY OF EXPERIENCE.”
“A PRODUCT IS SEEN AS AN ITEM THAT SATISFIES WHAT A CONSUMER NEEDS OR WANTS.”
PRODUCT
“THE PRICE IS THE AMOUNT A CUSTOMER PAYS FOR THE PRODUCT, IT DETERMINES THE COMPANY'S PROFIT”
PRICE
“THE METHODS OF COMMUNICATION THAT A MARKETER MAY USE TO PROVIDE INFORMATION ABOUT THE PRODUCT.”
PROMOTION
“REFERS TO PROVIDING THE PRODUCT AT A PLACE WHICH IS CONVENIENT FOR CONSUMERS TO ACCESS.”
PLACE
“THIS REFERS TO THE PHYSICAL EVIDENCE OF YOUR GOODS OR SERVICES.”
PACKAGING
“ALL PEOPLE DIRECTLY OR INDIRECTLY INVOLVED IN THE CONSUMPTION OF A SERVICE PLAY AN IMPORTANT PART.”
PEOPLE
“THINKING CONTINUALLY ABOUT HOW YOU ARE POSITIONED IN THE HEARTS AND MINDS OF YOUR CUSTOMERS.”
POSITION
7 P’S OF PROMOTION by Elizabeth Fowler