8 minutes that might better help you:

Understandand / or

Communicate

PA I

PA

I

PA

I

Attitude

Planning

Investment

A Attitude

A Attitude

A Attitude

P Planning

P Planning

http://www.opte.org/

PlanningP

PlanningP= Day-to-day Focus

PlanningP= Day-to-day Focus

1. Move faster.

PlanningP= Day-to-day Focus

2. Use your API internally.

1. Move faster.

PlanningP= Day-to-day Focus

3. Get more money out of the long tail.

2. Use your API internally.

1. Move faster.

PlanningP= Day-to-day Focus

3. Get more money out of the long tail.

2. Use your API internally.

1. Move faster.

4. Socialize your API.

InvestmentI

InvestmentI

all your digital programs are fine-tuned and proven - aren’t they?

I Investment

I Investment

Your API enables:- Increased speed to market (less dev)- Data Context UX Results- Performance-based programs

The Goose & the Golden Eggs

(Your Investment = The Goose)

(= The Golden Egg Maker)Managed API / User Experience

(Your Investment = The Goose)

Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS

Sales + Marketing Tools Support + Service Product Development Ecosystem

(= The Golden Egg Maker)Managed API / User Experience

(Your Investment = The Goose)

People don’t want to be chased, they want to discover...

People don’t want to be friends with companies, they want to love products that work...

A review from a collection of peers is going to have more power than any ad you create...

Beyond referrals from friends, people are turning to Search...

More people are looking for answers than for brands

To sum up:

To sum up:

API = shift your thinking, it’s a new era

To sum up:

API = shift your thinking, it’s a new era

increase the yield from your investment

To sum up:

API = shift your thinking, it’s a new era

increase the yield from your investment

it’s about what the people/customers want, first