The Business Of Being Social

December 8, 2010

Good Afternoon

Basically I’m Old

There Are None

The Secret Formula Will Be At The End

The Size Of Social

2 Billion Videos Are Streamed Each Day

500 Million Active Facebook Users

126 MillionThe # Of Blogs On The Internet

10 Billion+ Tweets Sent on Twitter Since 2006

Consequently, Social Networks And Blogs Are Taking Away

From The Share Of Time Held By Other Sectors

50% Of Social Initiatives Will Fail

“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is a surprise it’s not better.”

- Avinash Kaushik, Head Of Google Analytics

Failure Is The RuleNot The Exception

One Of The Biggest Challenges Is Ownership

The CEO?

PublicRelations?

The Customer?

Everyone At Your Organization Owns

Social Media

But, There Needs To Be A Facilitator

We’ve Found That The Marketing Organization Is Often The Best Leader

We Keep Calling It Social MEDIA...

It’s Not Social Media, It’s Social BUSINESS

Businesses Started Out As Social

Customer Focused

Technology Has Gotten In The Way Of Making

Communication Personal

SeriouslySeriously??

Celebrating The Wins

ProductIntroduction

25% Of Ford’s Marketing Budget Is Spent On Social/Interactive

Generated 38%Awareness With Gen Y Without Any Traditional Advertising

Ford’s “Fusion” Doesn’t have That Awareness After 2 Years Of Being Out

In Production & Hundreds Of Millions Of Dollars In Traditional Marketing Spend

eCommerce

$6.5 Million Incremental Sales

Customer Service

Research & Development

P&G Connect + Develop

R&D Productivity At P&G Has Increased

By Nearly 60%

Brand Awareness

Blendtec

Great Products + Weak Branding =

Weak Sales

Real Results• 10 million+ video views/impressions

• Featured on major mainstream media outlets like The Today Show, The Tonight Show, The Wall Street Journal and others

• Retail sales have increased by over 700%...initial investment was under $500.00

This Is Duncan

He Sells Fences

“The company supplemented its mailed-out catalog and ads in specialty magazines with a

website about five years ago, but the big breakthrough came last December, when Duncan

added a blog that he calls The Fence Post.”

Since then, he has had an 850% increase in sales leads.

Why?

Google Likes Content

“We don't say you should buy this from us. We don't really refer to ourselves at all. It's really important to the whole marketing effort to blog and sort of become known as an authority and a trusted authority on what you're selling. We've been around

enough to know the kind of questions people have about products, so we try to explain that in the blog. It's information

like that they wouldn't be able to find out easily any other way.''

He’s Expanded

When We Treat Social As A Business

Investment We Win

There Is NoSecret Formula

You Can’t Afford Not To Learn And Embrace It

What Should They Do?

These materials, and all ideas, concepts, trademarks, and strategiescontained or reflected in these materials, remain the sole propertyof MARC USA and may not be used or exploited without the expresswritten agreement of MARC USA.