Post on 08-May-2015
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The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan:
Strategy
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Strategic plan
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Generic strategies
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Unique product
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Low Cost Products
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Focused product
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Competitive advantage
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Quality: Can you provide higher quality than
competing businesses?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Price: Can you offer a lower price on a
sustained basis than your competition?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Location: Can you find a more convenient location
for customers?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Selection: Can you provide a wider range of
choices?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Service: Can you provide better,
more personalized customer
service?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Speed/Turnaround: Can you deliver your product
or service more quickly?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Unique Selling Proposition (USP): What
features/benefits set your business apart from its
competition?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Be ware that pricing may define what your product
is for the customer!
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Blue Ocean Strategy
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
Assignment!
● Five different business in your neighborhood
that provide similar services and/or products
● Identify the advantages each have over the
others, if any.
● Propose different changes in the business
strategy of each to create USP
● Imagine a new business entering that field, is
their a blue ocean for it?
The Business Plan: Strategy Mohammad Tawfik
#WikiCourses http://WikiCourses.WikiSpaces.com
References
● Entrepreneurship and Small Business
Management, 1/e, Steve Mariotti and Caroline
Glackin, 2012, Pearson Education
● Effective Small Business Management, 10/e,
Norman M. Scarborough, Prentice Hall, 2011