#cmworld

Twitter: @ArnieK

The Content Opportunity That is Google+

Arnie Kuenn, President, Vertical Measures

#cmworld

Twitter: @ArnieK

About Your Presenter…

#cmworld

Twitter: @ArnieK

What is Google Plus?

• Google’s answer to Facebook?• Google’s way to personalize search?• A way to learn even more about you?• Another revenue stream for Google?

#cmworld

Twitter: @ArnieK

Credit: Guy Kawasaki

#cmworld

Twitter: @ArnieK

#cmworld

Twitter: @ArnieK

A Focus on Business

#cmworld

Twitter: @ArnieK

Why Have a Google+ Business Page?

• G+ personal profiles are for people only• Circles allow targeted messaging• Direct interaction with fans• Multiple administrators• More real estate in search results• Video chat capability via Hangouts

#cmworld

Twitter: @ArnieK

Google, Google Everywhere!

Your +1’s will reach not only the 250 million users of Google+, but the billion people who search on Google everyday

#cmworld

Twitter: @ArnieK

+1 Button: Opportunity For Businesses

#cmworld

Twitter: @ArnieK

Bring Google+ to Your Website

#cmworld

Twitter: @ArnieK

Direct Connect

#cmworld

Twitter: @ArnieK

Google+ Best Practices

• Optimize your Google+ Profile• Get Verified• Confirm Authorship• Place +1 Buttons on Every Page of

Your Website• Create Great Content & Share It

http://bit.ly/optimize4plus  

#cmworld

Twitter: @ArnieK

#cmworld

Twitter: @ArnieK

#cmworld

Twitter: @ArnieK

#cmworld

Twitter: @ArnieK

Content Marketing Tips For Google+• Grab Readers’ Attention With Formatting

– *text* to bold the selected text.– _text_ to place that term in italics– -text- to add strikethough

• Incorporate +Mentions & #Hashtags• Place a large emphasis on photos• Targeted Sharing:

– Customers– Vendors/Partners– Local Businesses– Industry Thought Leaders– Prospective Clients

#cmworld

Twitter: @ArnieK

Hangout On Air!• Broadcast to the public – You can broadcast your live

hangout to the entire world through your YouTube channel.• Track viewership – During the broadcast, you can check

the number of users watching the hangout.• Record & Share – Google will upload to your YouTube

channel and Google+ post after your live event ends making sharing content easy.

#cmworld

Twitter: @ArnieK

Create a Panel or Real Time Think Tank

#cmworld

Twitter: @ArnieK

The Demonstration

#cmworld

Twitter: @ArnieK

Behind the Scenes

#cmworld

Twitter: @ArnieK

Start a Regular Series

#cmworld

Twitter: @ArnieK

Interviews

#cmworld

Twitter: @ArnieK

#cmworld

Twitter: @ArnieK

More Ways Businesses Can Use Hangouts• Virtual conferences – You can organize and run a series

of presentations by different speakers at predetermined times over a few days.

• Press conferences or company announcements – You can host virtual company press conferences or make announcements using Hangout On Air and broadcast to the entire world.

• User groups – Hold hangout sessions for your successful customers/vendors and invite other customers (potential customers also) to participate.

#cmworld

Twitter: @ArnieK

Building a Following• Try sharing every 4 hours, remember different time zones• Actively comment, creating a ‘serendipity’ feel to your

stream• Always ask questions, elicit feedback and input from others• Jump in to conversations and contribute something of value• Hangout! Just try it and keep improving.• Test, test, test – see what works best for your business

• Tools to Build Audience– http://findpeopleonplus.com– http://group.as – http://circlecount.com – http://womenofgplus.com

#cmworld

Twitter: @ArnieK

Scheduling Posts

#cmworld

Twitter: @ArnieK

#cmworld

Twitter: @ArnieK

#cmworld

Twitter: @ArnieK

Thank You Very Much!

PAID FOR BY THE COALITION FOR BETTER WEB CONTENT

THIS MESSAGE APPROVED BY ARNIE KUENN

#cmworld

Twitter: @ArnieK

Contact: 888-476-1881 www.VerticalMeasures.com

More Traffic. More Leads. More Business.

Questions?