The Dawn of Live Engagement Marketing

Lawrence Coburn | CEO & Co-Founder

Live Engagement Tour 2016

Live Engagement Marketing (LEM)The discipline of applying digital marketing

principles to the physical world

A Three Stage Approach

1) Engagement

2) Reporting

3) Response

Four Big Things We Can Do TODAY

with LEM

Assisted Serendipity [uh-sist-ed ser-uh n-dip-i-tee]

Definition: taking the chance out of real-life scenarios.

(1)

YouIntern

Budget Holder

But Events Still Run Like This

Ben Cerio, PhDData Scientist

Content and PeopleRecommendations

Journeys Delivered via Chatbot

New Business Models(2)

TargetedOffers

Complete the Puzzle

(3)

Lead

Sco

re

Activities

Marketo Integration

Future Integrations

CRM Systems LMS SystemsAssociation

ManagementSystems

Influence Business Outcomes(4)

lawrence@doubledutch.me

I'd love to see this slide simplified A LOT. Let's lose the title. The Funnel on the left should be called "Standard Funnel." We should not show any of the layers of the funnel on the left, but we should make it bigger and a single color, except for the bottom third. The bottom third should inset in the detailed funnel on the right. We can pull the stats in the left and right margins... let's make this more visual than educational.

4 BIG Things We Can Do with LEM

Influence Assisted

Serendipity

Create New BusinessModels

Complete the Missing Data

Puzzle

Accelerate Business Outcomes

Where Can All This Go?

Hybrid Events / Virtual RealityAugmented RealityMobile-first AutomationA New DisciplineA Seat at the Strategy Table

(pause)

A New Era Begins

Adoption rate

Average sessions per user

Average actions per user

70% 36 183ENGAGEMENT

SUCCESS

It Starts With You.

Join the LEM Revolution