The Dawning of a New Email Era: The Trends You Need to Know

transcript

email info@listrak.com web www.listrak.com twitter @listrak phone 877.362.45561

The Cost of Lazy Email Marketing

Listrak’s Email Marketing Best Practices Webinar Series: June 17, 2009

Visit www.listrak.com/resources.asp to view other webinars on demand after today’s presentation.

Ross Kramer

Listrak@ross_kramer

"The Rumors of My Death Have Been

Greatly Exaggerated.“

Mark Twain

Top 3 Priorities for 2013

Source: 2013 Shop.org State of Retail Online

Open / Click Benchmarks

Responsive Email

Credit: Elliot Ross, .Net Magazine, September 2012

2 Column LayoutSingle Column

Impact of Modal Acquisition

18% Click Through Rate

18% Conversion Rate

30% of all Email Revenue

Lush Batch & Blast Ideas for 2013

Small is the new big!

•Move to smaller “postcard” format

•Smaller campaigns to more segments

2012 2013

2.3% CTR 4.1% CTR

PARADOX OF CHOICE?

Cart Abandonment Campaigns

Open Rate

Click Rate

Conversion Rate

% of Campaig

52.3% 23.9% 8.6% 57%

48.5% 27.1% 7.3% 43%

Large Cart Alert Trigger

Send a trigger email to CSR regarding large abandoned baskets

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