Inspire a generation

The drum’s fauxlympics competition challenged

advertising agencies to create spoof olympics ads. It was inspired by locog’s heavy-

This bakery was forced to take down its bagel display…

AND EAST LONDON’S CAFÉ OLYMPIC HAD TO UNDERGO A MAKEOVER

AGAINST THIS BACKDROP, THE FAUXLYMPICS WAS BORN, WITH A GOLDEN

CHIP COURTESY OF THE CHIP SHOP AWARDS UP FOR GRABS

Categories

• The SprintGuerrilla ads that would be taken down faster than Usain Bolt can run 100 METRES

• The Long ShotAds which probably should be allowed to run, but probably won’t

• The HurdlesAds which manage to get around the rules

• The High JumpFunny ads which break all the rules

Results

• Reader involvementwe received more than 250 entries from agencies and designers who in turn voted for their work on our facebook page

• Media coveragecampaign was covered in uk, french and us press and on australian tv show gruen sweat

• Facebook growthweek before fauxlympics we reached 12,361 and had 165 talking about us. week of fauxlympics we reached 140,574 and had 4,077 talking about us.

Thedrum.com/fauxlympics

Facebook.com/