The economics of google shopping

transcript

By Crealytics

Google Shopping: The Economics

The Economics of Google Shopping.

While CPC growth in traditional Search has

stabilised over the past year, it has continued to

grow in Shopping

This has occurred because Shopping currently converts at up to 2x the rate of traditional Search.

Advertisers are bidding aggressively to be present

Desktop & Mobile Conversion rates

Shopping Shopping

Search

This means that if nothing else changes, CPCs can grow by a further 43% before returns in Shopping align with current traditional Search

levels

CPCs are 22% higher

in Shopping

But the revenue resulting from these clicks is even higher

again - 74% more than traditional

Search.

Cost per click Revenue per click

174%43%

Shopping if Search = 100%

We know that Shopping is more lucrative for Google - generating 39% more revenue compared to when text ads are

shown on their own

Text ads Shopping

On Shopping, traffic & revenue react differently to higher bids so new strategies are needed, targeting maximum bottom line profitability.

By Crealytics

For more on Google Shopping insights visit:

crealytics.com/blog

Learn more about our Shopping product at:

Camato.io

Marketing