The End of Us and Them (rev 2)

transcript

the end of us and them

The end of us and them

@edwardbochespresentation to University of OregonFebruary 10, 2011Rev 2.0

Saturday, February 12, 2011

We are living through the disorientation that

comes from including 2 billion new

participants in a media landscape previously

operated by a small group of professionals.

I've agreed to put my life in the hands of nearly 2,000 complete strangers in the belief that their support, goodwill and generosity will propel me across the globe.

Paul Smith

lemonade

http://buyaframe.lemonadedetroit.com/

“Could you please make the logo bigger?”

We regretfully admit that something has happened off the Gulf Coast.

Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.

Introducing COMMON:

technologies are not simply inventions which people employ but are the means by which people are re-invented.

Marshall McLuhan

the consumer wants to create

we have complex

relationships with media

community is our new

source of content

and we are constantly connected to them

we want

to do business

with an individual

we join forces to exert influence

there’s no such thing as perfect

we have a new definition of quality

attention is the

new scarcity

In transformative markets incumbents rarely survive.

So maybe we should change.In transformative markets incumbents rarely survive.

Our mindset

audience

messages

target

media plan

penetrate

audience

messages

target

media plan

penetrate

community

experiences

invite

interest plan

collaborate

User experience and engagement

are the new art and copy

What we make

antwerp zoo

http://www.youtube.com/watch?v=F1uwexYeKAg

How we make it

Vision Prototype Production

The speed with which we deliver it

twelpforce

How we distribute content

uniqlo

How we invite participation

ford fiesta

Our technique for telling stories

How we generate good will

How we create community value

New skills

content strategist

copywriter

art director

web designer

programmer

video producer

connection planner

PR/social media

analytics

content strategist

copywriter

art director

web designer

programmer

video producer

connection planner

PR/social media

analytics

New tools, platforms, technologies

New ways of collaborating

CWADSocialMobile

DesignUXTechMobile

CWDesignUXSocial

Thank you.

the end

The End of Us and Them (rev 2)

Business