The End of Us and Them (rev 2)

the end of us and them

The end of us and them

@edwardbochespresentation to University of OregonFebruary 10, 2011Rev 2.0

Saturday, February 12, 2011












We are living through the disorientation that

comes from including 2 billion new

participants in a media landscape previously

operated by a small group of professionals.


I've agreed to put my life in the hands of nearly 2,000 complete strangers in the belief that their support, goodwill and generosity will propel me across the globe.

Paul Smith




lemonade

Text

http://buyaframe.lemonadedetroit.com/


http://buyaframe.lemonadedetroit.com

http://buyaframe.lemonadedetroit.com






“Could you please make the logo bigger?”


We regretfully admit that something has happened off the Gulf Coast.




©2010 FEARLESS. CONFIDENTIAL AND PROPRIETARY. 41

Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.

Introducing COMMON:



fast




technologies are not simply inventions which people employ but are the means by which people are re-invented.

Marshall McLuhan






the consumer wants to create


we have complex

relationships with media


community is our new

source of content


and we are constantly connected to them


we want

to do business

with an individual

7


we join forces to exert influence

same


there’s no such thing as perfect


we have a new definition of quality


attention is the

new scarcity


In transformative markets incumbents rarely survive.


So maybe we should change.In transformative markets incumbents rarely survive.


Our mindset


audience

messages

target

media plan

penetrate


audience

messages

target

media plan

penetrate

community

experiences

invite

interest plan

collaborate


User experience and engagement

are the new art and copy



What we make


antwerp zoo


antwerp zoo

http://www.youtube.com/watch?v=F1uwexYeKAg


How we make it


Vision Prototype Production

learn

make

test

learn

make

test

learn

make

test



The speed with which we deliver it


twelpforce


How we distribute content


uniqlo


How we invite participation


ford fiesta


Our technique for telling stories





How we generate good will



How we create community value




New skills


content strategist

copywriter

art director

web designer

IA/UX

programmer

video producer

connection planner

PR/social media

media

analytics


content strategist

copywriter

art director

web designer

IA/UX

programmer

video producer

connection planner

PR/social media

media

analytics


New tools, platforms, technologies



New ways of collaborating


CWAD

CWADSocialMobile

DesignUXTechMobile

CWDesignUXSocial



= 1

= 6





Thank you.


the end


Date post:	17-Oct-2014
Category:	Business
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The End of Us and Them (rev 2)

Business