Post on 05-Aug-2015
transcript
TheEndearment EffectSteve Sue, steve@storymanager.com
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Strong Stories Sell
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
CustomerPreference
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Customer Preference,Loyalty
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Customer Preference,Loyalty &Referral
What’s Endearment?
Price Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
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What’s Endearment?
Brand = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
What’s Endearment?
Story = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
What’s Endearment?
Love = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
EndearmentExercise
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Strong Stories Sell
1. Your Mission
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
2. Story-Crafting
helps
get
through
featuring
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
2. Story-Crafting
helps
get
through
featuring
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Volvo
2. Story-Crafting
helps
get
through
featuring
families
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Volvo
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Volvo
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
Swedish engineering
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Volvo
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Volvo
2. Story-Crafting
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Volvo
2. Story-Crafting
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
3. Result
Volvo helps families get safe and stylish transportation through Swedish engineering
that features cutting-edge technology coupled with superior design.
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
3. Result: Vision Statement
Volvo helps families get safe and stylish transportation through Swedish engineering that features cutting-edge technology coupled
with superior design.Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
3. Result: Mission Statement
Volvo helps families get safe and stylish transportation through Swedish engineering
that features cutting-edge technology coupled with superior design.
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
3. Result: Elevator Pitch
Hi, I’m __________ from Volvo.Volvo helps families get safe and stylish
transportation through Swedish engineering that features cutting-edge technology coupled
with superior design.Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
4. Endearment Review
Love Cust POV Benefits
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
4. Endearment Review
© 2015, BizGym Fitness Center. All rights reserved. www.bizgym.com www.storymanager.com
Uniqueness Transparency
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
4. Endearment Review
Love Cust POV Benefits Uniqueness Transparency
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
The Endearment Effect
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
= Preference,Loyalty &Referral
Love Cust POVBenefits
Uniqueness Transparency
Solutions
Customer Attraction Studies (CAS)Linguistic Assets & Strategies (LAS)
Web / Search Engine Optimization (SEO)
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Likeability & Endearment Services
Steve@StoryManager.com
Solutions
Strong Stories Sell
FREE 30-Day Coupon Code: BBBLOVE
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
TheEndearment EffectLikeability & Endearment ServicesSteve Sue, steve@storymanager.com
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com steve@storymanager.com
Strong Stories Sell