Post on 21-Apr-2017
transcript
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#EngagedLeader
Creating a Digital Engagement Strategy For Leaders3.1415Charlene Li, Founder & CEO, Altimeter Group@charleneli #sxsw #engagedleader
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#EngagedLeader
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#EngagedLeader
The Art of Followership
It’s About Relationships
What kind of relationship do you want?
#EngagedLeader
Strategy is What You Do – And Don’t Do
The Engaged Leader: A Strategy for Your
Digital TransformationAn engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.
Book available in the SXSW bookstorePreorder at charleneli.com
Agenda
Agenda
The Engaged Leader Framework
#EngagedLeader
Listen to Break Down Power Distance
#EngagedLeader
Red Robin Enables Enterprise Listening of Customers via Employees
#EngagedLeader
UPS’s Rosemary Turner Connects by Sharing with Employees via Twitter
#EngagedLeader
Bill Marriott Can’t Type – But It Doesn’t Stop Him From Sharing
#EngagedLeader
Telstra CEO David Thodey Engages Frequently
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Define the Relationship With Engagement
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Purpose Drives Personal Engagement
“I jump into customer issues because it’s dear to my heart.” - David Thodey, CEO of Telstra
#EngagedLeader
Thodey Mastered the Language of Engagement Internally First
• Have a clear point of view
• Express empathy
• Understand limits
#EngagedLeader
Agenda
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#EngagedLeader
Top Excuses
I don’t have the time.
It’s marketing’s job.It doesn’t replace face to face.
Who cares what I had for lunch?I don’t want to get my company in trouble.
It’s not about me.
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#EngagedLeader
Fear of Failure
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#EngagedLeader
Development Stages of Engaged Leaders
DenialAnger, Dismissal, Repudiation
BargainingExcuses, Escape, Desperation
AcceptanceAgreement, Realization, Awakening
TransformationBelief, Embracement, Evangelism
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#EngagedLeader
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#EngagedLeader
Trust
Truth
Openness
Authentic
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#EngagedLeader
Managing Up
Focus on Goals
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#EngagedLeader
Middle Managers
Focus on Being
Facilitators
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#EngagedLeader
Digital Engagement Requires Judgment – and the Confidence to Use It
What you should do
What you shouldn’t
doJudgment is needed in
between
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#EngagedLeader
Agenda
Rigid Organizations Dynamic Organizations
Digital Requires New Ways of Working
#EngagedLeader
32Biggest Challenges of Digital/Social
#EngagedLeader
1. Create a Culture of Sharing
#EngagedLeader
What stories could you share that would inspire action?
2. Build Trust with Engagement
Source: Edelman Trust Barometer, 2015
#EngagedLeader
3. Use Digital to Make Meaningful
Decisions
The Impact of Follow-through
4. Ask the Right Questions About Value
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“We tend to overvalue the things we can measure, and undervalue the things we cannot.”
- John Hayes, CMO of American Express
It’s About Relationships
Charlene Li
charlene@altimetergroup.com
charleneli.com/blog
Twitter: charleneli
For slide, send an email to
slides@altimetergroup.com