Post on 25-Jun-2020
transcript
Cian CorbettACADEMY
The Evolution of Social MediaPeople, Platforms & Performance
Giving You Market Leading Social Media83 Harcourt Street, Dublin 2 | www.leadingsocial.com
@Cian_Corbett
Managing Director@Leading_Social
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
“People, Platforms and Performance” Leading Social November 2017 “Building “People, Platforms and Performance” Leading Social 2018 your brand on Social” Leading Social 2018
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social November 2017
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
THE EVOLUTION OF SOCIAL MEDIAPeople, Platforms & Performance
“People, Platforms and Performance” Leading Social November 2017
Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social November 2017
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
“People, Platforms and Performance” Leading Social November 2017
Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social November 2017
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
Social Media
PR
Search
Creative Agency
Online Planner
OfflinePlanner
If Campaigns Were Classrooms
“People, Platforms and Performance” Leading Social November 2017 “Building “People, Platforms and Performance” Leading Social 2018 your brand on Social” Leading Social 2018
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social November 2017
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
People, Platforms & Performance
Creative Technology Media Targeting
“People, Platforms and Performance” Leading Social January 2018
3
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
1
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
1
1. Context2. Value3. Find Your Audience
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
1
CONTEXT
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
1
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
1
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
1
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
2
VALUE
Story-TellingNot Selling
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
Provide value
1. Provide value
2. Entertain or educate
3. Start a conversation
4. Speak to audience interests
5. Support and activate the brand’s marketing strategy
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
What have I added to audiencetimelines?
2
“People, Platforms and Performance” Leading Social January 2018
Don’t just serve an impression,
Make an Impression
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
2
“People, Platforms and Performance” Leading Social January 2018
“ ”We need to stop interrupting what people are interested in and be what people are interested in
- Craig Davis
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
Story-TellingNot Selling
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
2
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
3
FIND YOUR AUDIENCE&
PERFORM
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
Design your ideal audience
3
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
Design your ideal audience
3
“People, Platforms and Performance” Leading Social January 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
Design your ideal audience
3
“People, Platforms and Performance” Leading Social November 2017 “Building “People, Platforms and Performance” Leading Social 2018 your brand on Social” Leading Social 2018
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social November 2017
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
2018People, Platforms & Performance
“People, Platforms and Performance” Leading Social November 2017 “Building “People, Platforms and Performance” Leading Social 2018 your brand on Social” Leading Social 2018
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social November 2017
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018
2018People Platforms Performance
“People, Platforms and Performance” Leading Social January 2018
4 5
“People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social 2018 “People, Platforms and Performance” Leading Social April 2018