The Future of Business - How to benefit from the global shift to a connected society

Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard

Welcome to the Networked Society

Welcome to ...

The music industry: refusing to listen is deadly

The past: captive customers

Booz & Company estimates that by 2015 the dollar volume of physical goods sold through

social media should rise sixfold, to $30bn from $5bn this year – and sales of services through

social commerce are equally as promising.

Image via Slideshare.net/presentationadvisors

Expect even more fragmentation: more different customers everywhere

Source: TBWA via Slideshare

Adding value: connect and filter.

Consumer habits can change very quickly when the

technology actually works

Why are you in business,what do you do, and how do you do it?

Was: People of the Book (& Paper)Thanks to: Kevin KellyIs: People of the Screen

Source: Alan Moore, via Slideshare

Realtime *Now-Ness

Video will be crucial to your success

‘TV’ Networks 2.0

Twitter News Network (TNN)

Yo u

We must become connectors not (just) directors * Kevin Roberts, Saatchi

Networked Businesses

“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg

“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg

two

Only 35% of financial advisors use social media professionally

Business are becoming... publishers

Now, transparency becomes absolutely crucial

More important than ever: Credibility & real authority

One-on one, personal advise

Intelligent, social B2B communities

Peer-to-Peer Resources, Groups

Personal Advise 2.0

Ocean of Information

Electronic options will explode

Your clients will expect more value-added services, continuously

Financial advise

Financial advise

Note: If you want to learn how to swim you’ll have to get wet.

Image: Slideshare.net/tarina

Mobile First

Internet access is moving to mobile devicescommerce

B2B offerings will move to mobile platforms, as well

Get ready for F-Commerce

The Future of Business: enable, empower, engage your clients

Some ‘do-now’ recommendationsFacebook Company Page (and personal profile)

LinkedIn profile and active connecting

Twitter account with your name

Youtube channel with your name

Blog (talk about issues you really care about)

Allow for 10-20 hours to set it up

1-2 hours a week to maintain and talk to people

Social Media is CRM

Participate or Be Participated

The future: new collaboration technologies, mobile video and telepresence

Monitor your brand, and your keywords

Summary: what to remember :)

www.mediafuturist.com @gleonhard www.thefuturesagency.com