Post on 13-Apr-2017
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Café Numérique London S01E01 - @christopherufin
Christophe Rufin#Marketing #Innovation #Technology #OrangeTwitter: @christopherufin
THE GAFAISATION OF TELEVISION #CAFENLONDON
1st December 2015
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TV: the king of media
87% OF BROADCAST PROGRAMSARE WATCHED LIVE
Source: Nielsen, 2013
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TV: the king of media
1980 1990 2000 2010 2020
Sources: Wikipedia Commons, www.planar.com
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Multiscreen daily usage
Source: NAGRA, 2015
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The rise of on-demand
SOME 35%OF ALL TV AND VIDEO VIEWING IS NOW WATCHED ON-DEMANDWITH OVER HALF OF CONSUMERS CLAIMING TO WATCH STREAMED ON DEMAND CONTENT AT LEAST ONCE A DAY
CONSUMERS NOW SPEND 6 HOURS PER WEEK WATCHING STREAMED ON-DEMAND TV SERIES,
PROGRAMS AND MOVIES (x2 vs 2011)
Sources: Ericsson ConsumerLab 2015 + Eric Scherer IDATE DWS15 Conference
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The new digital media OTT ecosystem
Adapted from Eric Scherer IDATE DWS15 Conference
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New media dwarfs old media in market value
Source: Business Insider, oct. 2013
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The reshuffling of the value chain
Adapted from Bain & Cie, GenerationHashtag 2015 Conference
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The reshuffling of the value chain
Adapted from Bain & Cie, GenerationHashtag 2015 Conference
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Change is inevitable
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Example of win-win deal with an OTT
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Impact of Social TV over audience
source: Nielsen Nov. 2014
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Impact of Social TV over audience
+10% tweets on a show
=+1,8% audience
7 days later
source: Nielsen Nov. 2014
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The « televisionization » of Internet
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Internet turns into a « lean back » experience
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Creativity is not an equation
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ThanksTo download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!@christopherufin
THE GAFAISATION OF TELEVISION#CAFENLONDON – 2015