The Hero's Journey - Leveraging Screen Australia to drive tourism

Post on 06-Dec-2014

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description

Presentation to Mumbrella 360 audience. Part of a 4 way pitch between a creative, communications, digital and data agency. I focussed on a global point of convergence to engage creators in markets around the world. each of them creating a story we could leverage back into their home market media

transcript

MORE THAN PLACE

IT’S A BIG CHALLENGE

AUSTRALIAN STORYTELLING

THE HERO’SJOURNEY

THE HERO’SJOURNEY

HEROES WANTEDENQUIRE WITHIN

HEROES WANTED

CREATE AHERO’SJOURNEY

OPEN THE VAULT

TIERSOF OUTREACH

WHILE THE CAMERAS ARE ON US

HEROICALLYSHORT

THE PERFECTHOST

CONTENT IS A SAFE BET

DIGITALFOR EVERYDEVICE

Londoner triumphs with heroic Australian journey

A MEASURED RESPONSE

LEAVEIT OPENFORGOOD

@benshipley