The Influencer Marketing Revolution

By The SushiVid Crew

SPEAKER PROFILE 400brands

5,000influencers

2,500branded contents

Yuhwen Foong

WHY DO WE CALL THIS A REVOLUTION?

WHY ?

Branded Contents Made In January 2018 Alone171M

GROWTH DYNAMICS OF AN INFANT INDUSTRY

63% US1.98B US2.04BMarketers have increased influencer marketing budgets in

2017

Spent on social media in 2018 in Southeast-Asia.

Forecast Influencer Marketing Ad Spent in 2019

of global marketing budgets spent on social media. 12%

00

GOODNEWS!

CHEAP

SPEAKER PROFILE 400brands

5,000influencers

2,500branded contents

Yuhwen Foong

START WITH WHY?

Others also doing

FaceBook getting expensive

Trying to go Digital

GOOD REASONS TO DO INFLUENCER MARKETING

Build good word of mouth marketing1

Create awareness on social media2

Target millennials3

Want to beef up my social media more4

Association to people that others trust5

GOOD REASONS TO DO INFLUENCER MARKETING

TRUST EDUCATE

TRUST EXAMPLEYou’re entering a new market and need help establishing trust.

EDUCATE EXAMPLEHow to strap your kid into a baby car seat

WHAT IS YOUR OBJECTIVE OF DOING INFLUENCER MARKETING?

Brand awareness1

Opening new outlet2

Have a new range of products3

Want more app download4

Drive more traffic to your website5

Good on Instagram & Facebook

Cheapest way. (Instagram story swipe up) 24 hours

Longer lasting (Instagram post)

Facebook for slightly mature audience

SAMPLESale - Countdown to major sale

BRAND AWARENESS

Good on Instagram & Facebook

Good on blog

If the outlet is cafe, visual appeal more on Instagram

If the outlet isn’t Instagram friendly, but superb food. Then Blog.

If location is touristy definitely blog

OPEN NEW OUTLET

DEPENDS

SAMPLETag Heuer

NEW RANGE OF PRODUCTYouTube

Particularly if it needs education

Gadgets1

Beauty products2

Skincare3

Games4

Can do Unboxing, Product Review.

Sample - Revlon

Games, Beauty App, Phone Productivity Apps

Instagram because most apps are made beautifully & visual

APP DOWNLOADS

Blog if you update app recently or address any PR related issues

YouTube to teach people how to use the app

MORE TRAFFIC TO YOUR WEBSITE

YouTubeBlog

Because search friendly build credibility on SEO with links to other credible sites

TIPS & TRICKS

ALWAYS A/B TEST

Get Long Tail Influencers, try & then double down on categories that works

ALWAYS USE LINK SHORTENERS TO TRACK CONVERSIONS

“I CAN GET FOR FREE”

DEFINITELY GO FOR IT

Check out our Downloadables atwww.sushivid.com/pages/downloadables

INFLUENCER MARKETING CHECKLIST

INFLUENCER BRIEF TEMPLATE

KPI WHEN ENGAGING INFLUENCERS

USE TOOLS LIKE SUSHIVID TO HELP YOU MANAGE AT SCALE

Management Platform1

Escrow Payment2

Post Campaign Analytics3

JUST WANT TRAFFIC WHEN YOU ALREADY HAVE CONTENT?

WE

Insert Budget

Set Budget

Influencer will share to their Facebook, Instagram

or Twitter

CONTACT US

wen@sushivid.com+6012-235 8324