Post on 22-Jan-2016
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Direct Energy, LP
•5 million customer relationships (largest non-regulated in North America)•S&P “A” credit rating (via parent company, Centrica plc)•Approximately 4,700 employees•1260 MW of power generation in Texas, 88 mmcfe/day production and P&P reserves of 320 bcfe in Alberta•Large Home Services operations in North America
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Disconnected Consumer and Utility Perspectives
Consumer Perspective Traditional Utility Perspective
Weather
Family ActivitiesMedical
Work Tasks
School
FriendsPets
Home MaintenanceEnergy Bill
DinnerElderly Parents
Groceries
Traffic ReliabilityDoctor appt.
Car PaymentVacation
Demand Response
Career
Retirement
Credit Card Bill
Mortgage
kWh
Base Load
CAPEX/OPEX
Rate Base
Net GenerationLoad
Peaking
To raise energy usage awareness a consumer service must acknowledge the noise level and fit into consumers’ lifestyle not simply
show up and expect attention.
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Standalone energy displays or applications will fail.
Regulatory
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The Abyss
Utility Infrastructure Consumer
Power Layer
Communications Layer
Smart Grid Applications
Layer
Control System
AMI, MDM
Generation Transmission Substation Distribution HomeDistributed
Generation and Storage
Corporate Network
LAN/HAN/
Device
Energy Company
Energy Cost
Consumer Info
Consumers
DataLayer
DeviceLayer T-Stat, Appliances
Corp Data Consumer Data
Smart Grid
A Chasm is being created between
Energy Companies and Consumers by
the Smart Grid
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NG Networks: From multiple legacy networks, communications and entertainment services are
migrating to one unified IP-based network
• Consumer usage information in near-real-time for savings decision making
• Utilities can leverage network investments made by communications and data service providers
• End-to-end network connectivity capable of new levels of efficiency and dependability
• Enabling converged services & offerings (e.g., IPTV with on-screen energy usage information)
• Improving customer service (e.g., more opportunities for extended relationship)
• Decreasing CAPEX and OPEX (compared to legacy technologies)
• Fastening time to market of new services & products
Leverage IP-based Next Generation (NG) Networks
Implications
FuturePast/Current
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“Disconnected vertical silo”
Application & service layers
Data Link &Physical
layers
All-IP network
“Interface to horizontal layers”
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AM
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Emerging Energy Service Value Chain
Chips Appliances Home System
EnergyInstallation
Electronics HVAC User Interface Billing
Boards Gateway Back Office Repair
Radios Sensors Diagnostics
Communications /Network
Support
Firmware Monitors Remote Access TBD Add-on Svcs
Components Devices SoftwareService
ProvidersCustomer Services
– Direct Energy– Duke Power– AT&T– Comcast
– RSG– Geek Squad– Svc Providers– GoodCents
– Open Peak– Tendril– Google– SmartSync
– Motorola– TI– Echelon– Ember
– GE– Lennox– Scientific Atlanta– ecobee
Challenges face each segment of the value chain and include customer retention, cost effective services, and compelling consumer value propositions - All of these are addressed by working
collaboratively to deliver new consumer services
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New Business Models - NOT
Most current energy markets do not support innovation in business models due to regulated financial structures that preclude new paths to the customer.