The Mobile Operating System Debate · •The Mobile Operating System Debate • Thank you for...

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• The Mobile Operating System Debate

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Welcome

Sponsor:

Mobile Developer Study Survey Results & Key Findings

Matt Vartabedian

708-387-0475

mattv@igr-inc.com

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Insight and analysis for the changing wireless world www.iGR-inc.com

About iGR

Market strategy consultancy focused on the wireless and mobile communications industry

Research and analyze the impact new wireless and mobile technologies will have

Clients typically include carriers, equipment vendors, handset OEMs, solution/application developers

Range of services and

products

Custom consulting

Subscription research services

Multiclient studies

Connected netbooks, 2009

Mobile TV, 2009

Mobile Developers, 2009

404 U.S-based developers who

self-reported as either currently

developing, or intending to

develop, mobile applications for

smartphone operating systems.

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What smartphone OSes do they currently

develop for?

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Planned OSes Among Those Currently

Developing

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What OSes will be adopted in the next 3

to 12 months? Windows

Mobile (any

version)

BlackBerry

Apple's Mac

OS for

iPhone Android

Java ME

(aka, J2ME)

Short-term

(less than 3

months) 20.0% 22.2% 37.5% 23.3% 33.3%

Near-term (3

months) 58.2% 40.7% 55.0% 53.3% 41.7%

Long-term

(9+ months &

D/K) 21.8% 37.0% 7.5% 23.3% 25.0%

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Perspective on the Open Source

Mobile OS Movement

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Questions?

Eric Chu

April 28, 2009

GOOGLE CONFIDENTIAL

GOOGLE April 28, 2009

Why Android?

Accelerate internet-style innovations and

services for mobile users.

Positive Initial Data & Trend

• G1 users are active in their use of Android Market and other services

–Users have downloaded an average of 40+ applications each on their

devices

–4 out of 5 users download at least one app per week

–Over 3200 apps available on Android Market so far

–92% of Android 7-day actives use Gmail

–Android reached 8.6% mobile browsing share just 5 months after

launch1

¹ Source: Net Applications Q1 2009 Mobile OS Market Share report.

Provides access to the entire platform source and enables anyone to contribute source.android.com

• Members bring commercial relevance through products, services, deployments and software contributions

openhandsetalliance.com

Open content distribution for application developersmarket.android.com

A Complete Ecosystem Approach

Open Handset Alliance

Android developer initiatives

Android Open

Source Project

Open Platform

Access to core phone & hardware features…

Power Manager Phonebook

Open Platform

Mobile mashupsWikitude

Shazam

MySpace

Android 1.5

New system image for Android

Developer Phone 1(http://www.htc.com/www/support/android/adp.htmll)

Android Open Source Project(http://source.android.com/)

Android 1.5 SDK, Release 1(http://developer.android.com/sdk/1.5_r1/index.html)

1.5 Release for new and installed user

devices

How To Get Started with Android

1. Download the SDK (developer.android.com) and start building an

application

2. When your application is ready

• Register with Android Market at market.android.com/publish

• Upload and publish your application

T-Mobile USA

Venetia EspinozaDirector, Mobile Applications and Partner Program

What does Open Mean to T-Mobile?

For Devices: Providing customers with a broad set of hardware choices

that run on the T-Mobile network.

For Applications: Removing barriers to enable application innovation

and connecting developers with customers.

For the Industry: Participating in programs that push for a more open

approach to doing business.

T-Mobile and the Open Handset Alliance

Through this alliance we plan to meaningfully engage with developers to

drive innovation and more features people really want in areas like user-

generated content, personalization, social networking, plus all the things

that we haven't’ heard about because they simply haven't been invented

An inclusive open-centric environment will create a plethora of

opportunities for new mobile services, and flourish within a sensible

development framework to potentially create a win-win for the T-mobile

customer, developer and for T-Mobile itself.

– Rene Obermann, CEO of Deutsche Telekom

Success & Performance

•T-Mobile G1 Launched – Oct. 22, 2008

•T-Mobile G1 sells 1M units in first 6 months

“The T-Mobile G1 is our opportunity in the U.S. to

accelerate the mass adoption of the mobile Web, by

unleashing Google innovation with a unique software

experience that mobilizes the Google services

hundreds of millions of consumers rely on every day.”

- Cole Brodman, chief technology and innovation officer, T-

Mobile USA

On average, T-Mobile G1 users have

each downloaded more than 40

applications from Android Market

Approximately 80% browse the Web

The majority of T-Mobile G1 owners use

Facebook and YouTube at least once

per week

Making Open a Reality with the G1

Voice-Centric 3G

Phones

Data-Centric 3G Phone T-Mobile G1

1 (Reference)

G1 Data Usage (USA)

Comparison of data usage on handsets

Benefits of Openness

T-Mobile continues to be an integral part of the mobile

ecosystem acting as a bridge to the customer.

Provide Consumers differentiated and value-added

services by integrating networks, applications and

devices.

Network capabilities

3G phones like the T-Mobile G1 continue to accelerate

the mass adoption of the mobile Web and download of

new, innovative mobile applications and services.

Create an open environment that will help foster innovation.

Partner Network Program

Connecting Developers with Customers

The T-Mobile Partner Network Program is a completely new

way to work with T-Mobile.

A streamlined approach to getting mobile applications (including

games) and websites on web2go where customers can discover

Automated process, from signing the agreement to uploading

submissions for testing and certification.

Opportunity to reach millions of subscribers and share in 70% of

the revenues.

Learn more at http://developer.t-mobile.com

Thank you!

Mobile Operating Systems Debate:

Ensuring Success

Jason Whitmire

General Manager: Mobile Solutions

Prototype Product

Legacy

Third Party

Open Source

Open Source Commercialization

Challenges

Open Source is

Not a Product

Matching Software Economics to Value

Operating

System

Libraries

Frameworks

Non-differentiating,

Cost Additive

Differentiating,

Revenue Generating

Signature

Apps/SvcsPublic Apps

Source

Legacy

Source

Commercial Open Source Models

Source

Extensions

Third-Party

Integration

Enhanced

Testing

Program /

Process

Management

Support

Services

Warranty and

Indemnification

Maintenance

Updates

Legacy

Third Party

Open Source

Commercial Solution

This is a Product

Success

Determine Open Source Governance

Measure External Reuse from

Economies of Scale

Survey Open Source

Ecosystem

Confirm Core Competencies

Indemnity and Warranty Tradeoff

Evaluate Internal Capabilities

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The Mobile Operating System Debate · •The Mobile Operating System Debate • Thank you for...

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