The move to cyan dye tracks

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Why the need to change?

Environmental:Environmental: Sodium hydroxideSodium hydroxide HydroquinoneHydroquinone Ethylene DiamineEthylene Diamine

1.175 million lbs of chemicals per year in Hollywood1.175 million lbs of chemicals per year in Hollywood

20 million gallons of water20 million gallons of water

Redevelopment is primary cause of print rejection Redevelopment is primary cause of print rejection

What is the solution?What is the solution? Cyan dye tracksCyan dye tracks Red readersRed readers

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Projector reader heads

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Projector reader heads

Sound Drum

Stereo Solar Cell

Film

Slit

Lens Assembly

Tungsten Lamp

Sound Drum

Red LED

Film

Slit

Lens Assembly

Stereo Solar Cell

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Approved Dolby basement readers

Shanghai ParadiseShanghai ParadiseRaytheon AnshutzRaytheon AnshutzSondorSondorCinemeccanicaCinemeccanicaPrevostPrevostKinotonKinotonMeopta Meopta Proyecson (approval is pending)Proyecson (approval is pending)Component EngineeringComponent EngineeringKelmarKelmarChristieChristie

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Approved Dolby basement readers

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Light spectrums

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Cyan dye track

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Isn’t this all too easy?

Traditional soundtracks only optimised for Traditional soundtracks only optimised for white lightwhite light

Solution to optimise for both white light and Solution to optimise for both white light and red light is red light is High MagentaHigh Magenta

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High magenta track

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Current News – High Magenta Tracks

Many labs and major film distributors are already Many labs and major film distributors are already printing High Magenta as standard:printing High Magenta as standard:

Warner Bros – 100% HM since “You’ve got mail”Warner Bros – 100% HM since “You’ve got mail” Fox – 100% HMFox – 100% HM Columbia – HM Test with “Glitter”, HM in German labsColumbia – HM Test with “Glitter”, HM in German labs Miramax – 100% HMMiramax – 100% HM BVI – in discussionBVI – in discussion Universal – First HM was “Spy gate”Universal – First HM was “Spy gate” Dreamworks – all HMDreamworks – all HM Paramount – not respondedParamount – not responded

Labs should be offering HM for independentsLabs should be offering HM for independents

Dolby recommending to customers to ask for HM Dolby recommending to customers to ask for HM

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Current News – Cyan Dye Tracks

Cyan Dye Track committee established in the US Cyan Dye Track committee established in the US – first cyan test release last year– first cyan test release last year

European Cyan Dye Track committee established European Cyan Dye Track committee established in the UK – first goal is to get message directly to in the UK – first goal is to get message directly to cinemas to upgradecinemas to upgrade

RED ALERT !!RED ALERT !!

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Red light facts and figures

Approx 125,000 cinemas in the worldApprox 125,000 cinemas in the world

Approx 32,000 cinemas in the USApprox 32,000 cinemas in the US

US Dye track committee quoting 75,000 shippedUS Dye track committee quoting 75,000 shipped- estimate 65,000 projectors worldwide- estimate 65,000 projectors worldwide

Dolby ROW quoting 16,000 shipped Dolby ROW quoting 16,000 shipped - plus extra 4,000 ‘other’ systemsplus extra 4,000 ‘other’ systems

NATO survey revealed that from 8000 theatres that replied, over NATO survey revealed that from 8000 theatres that replied, over 60% had red readers60% had red readers

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When can we move to cyan?

Distributors saying they need 85% conversionDistributors saying they need 85% conversion

Problems of prints moving on to other territoriesProblems of prints moving on to other territories

Chemicals are banned?Chemicals are banned?

Disney / MGM / Fox / Warner Bros showed enthusiasm at recent ITEA Disney / MGM / Fox / Warner Bros showed enthusiasm at recent ITEA seminar to move ahead.seminar to move ahead.

Red Alert – The Movie

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Recent Cyan Track Releases

Miramax Films’ “Get Over It” and Miramax Films’ “Get Over It” and

““Jay and Silent Bob Strike Back”Jay and Silent Bob Strike Back”

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Get Over It

Released March of 2001Released March of 2001 5 Screens selected for Cyan Release5 Screens selected for Cyan Release

Austown Cinemas 10 Youngstown OhioAustown Cinemas 10 Youngstown Ohio Farragut 10 Knoxville TennesseeFarragut 10 Knoxville Tennessee Cinema 12 Carpentersville IllinoisCinema 12 Carpentersville Illinois Hudson Valley Mall 12 Kingston New YorkHudson Valley Mall 12 Kingston New York Eastpoint 10 Baltimore MarylandEastpoint 10 Baltimore Maryland

All theatres ran the film for the full run with no All theatres ran the film for the full run with no reported problems. reported problems.

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Jay and Silent Bob Strike Back

Released August of 2001Released August of 2001 10 Screens selected for Cyan Release10 Screens selected for Cyan Release

Cinemark Movies 8 Yuba City CaliforniaCinemark Movies 8 Yuba City California Cinemark Movies 10 Victorville CaliforniaCinemark Movies 10 Victorville California Foxfield St. Charles IllinoisFoxfield St. Charles Illinois Cinema 12 Carpentersville IllinoisCinema 12 Carpentersville Illinois Berkeley 7 Berkeley CaliforniaBerkeley 7 Berkeley California Macarthur 16 Irving TexasMacarthur 16 Irving Texas Eastpoint 10 Baltimore MarylandEastpoint 10 Baltimore Maryland Hatteras Island Movies 4 Avon North Carolina Hatteras Island Movies 4 Avon North Carolina Mid River 14 St. Petersburg MissouriMid River 14 St. Petersburg Missouri Downtown Center 7 San Luis Obispo, CaliforniaDowntown Center 7 San Luis Obispo, California

All theatres ran the film for the full run with no reported All theatres ran the film for the full run with no reported problems. problems.

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Cyan release notes

When Dolby followed up with theatres, When Dolby followed up with theatres, managers and projectionists reported that the managers and projectionists reported that the sound was as good or better than regular sound was as good or better than regular release printing. release printing.

Deluxe printed the Cyan track with the same Deluxe printed the Cyan track with the same negative as the regular (High Magenta) negative as the regular (High Magenta) release. No special negative was shot.release. No special negative was shot.

The prints were tested at Dolby Laboratories The prints were tested at Dolby Laboratories after the run and the analog soundtrack after the run and the analog soundtrack sounded fine. sounded fine.

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Cyan release notes

Positive Densities Negative Densities Positive Densities Negative Densities

R G BR G B Jay and Silent Bob Jay and Silent Bob 2.85 2.85

2.30 0.30 0.30 2.30 0.30 0.30 Get Over It Get Over It 2.85 2.85

2.30 0.30 0.30 2.30 0.30 0.30

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Questions?