W h a t d i g i t a l n a t i v e s

a r e t e a c h i n g d i g i t a l i m m i g r a n t s ,

a n d w h y y o u s h o u l d c a r e …

Silent

19

45

~19

64

Boomers

~19

82

Gen X

~20

00

Gen Y

DD N a t i v e s prefer Receiving info quickly from multiple sources Multitasking and parallel processing Pictures, sounds & video before text Hyperlinked sources Interacting in real time User generated content Learning that is instant, relevant & fun

I m m i g r a n t s prefer Controlled release of info from limited sources Single or focused tasks Often prefer to get info from text Greater need for private & personal space Info presented linearly, logically & sequentially

Avoiders Minimalists Enthusiastic participants

Avoiders Reluctant adopters

Enthusiastic adopters

N a t i v e s

I m m i g r a n t s

1813 2013

Luddites then & now

Avoider

D i f f e r e n t r e l a t i o n s h i p s w / d i f f e r e n t t e c h n o l o g i e s

Minimalist Tourist Enthusiast Innovator Addict

So what?

http://info.cern.ch/hypertext/WWW/TheProject.html

http://www.mini.jp/event_campaign/big-point/

Infographics are ‘In’ 100% of businesses can benefit Infographic production increases by 1%

every day They show an expert understanding of the

subject area or topic They catch the eyes of journalists and stand

out from dull and boring text-based press releases (22% pie charts, 24% line graphs, 32% bar charts, 24% pictorial charts)

Infographics help to visualise relationships & statistics simply and easily

90% of information that comes to the brain is visual

40% of people will respond better to visual information than text

~13 million results for the term ‘Infographic’ on Google

Infographics go viral

http://www.404errorpages.com/

http://www.smashingmagazine.com/2009/01/29/404-error-pages-one-more-time/

Video & pictures

Peter Steiner from the July 5, 1993 issue of The New Yorker (cartoonbank.com)

1993: On the internet, nobody knows you’re a dog

2013: On the internet, everybody knows you’re a dog

http://www.thecynch.com/even-dogs-can-use-ipads-pic/

How this plays out

F i n a n c e E d u c a t i o n H e a l t h M e d i a R e t a i l T r a v e l T e l c o s G o v e r n m e n t S p o r t s

Finance

Education

Health

For which of the following professional activities do you currently use your mobile device?

Media

"I just crash landed at SFO. Tail ripped off. Most everyone seems fine. I'm ok. Surreal…" read Mr. Eun's first tweet.

Retail

Travel

Telcos

Govern-ment

TWITTER/SMS FOR EMERGENCY

Sports

Crowd-sourcing

Crowd sourcing

Open source

http://www.pcworld.com/article/2035651/open-source-is-taking-over-the-software-world-survey-says.html

openmrs.org

The changing

work-place

Gam-ification

So should you care?

H e r e ’ s w h a t y o u s h o u l d c a r e a b o u t …

Imagery

Community & sharing Engagement Any time,

anywhere

Privacy & security Immediacy

Mobility

Terminology& tone

Thank you!

susan.wolfe@optimalexperience.com ilana.kaplan@optimalexperience.com www.optimalexperience.com @optimalexp

Credits Slide 1. Image of piece by Newell Harry, The Natives Are Restless, 200 from http://www.roslynoxley9.com.au/artists/219/Newell_Harry/519/39907/

Slide 2. Image from http://ictuse.com/digital-natives/

Slide 4. Image from http://management.fortune.cnn.com/tag/digital-native/

Slide 5. Images from http://www.mindfully.org/Reform/Luddite-History.htm and http://stopthecyborgs.org/google-glass-ban-signs/

Slide 11. Images from http://sedonawebdesigner.com/

Slide 12. http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx

Slide 14. http://www.michaelspizzeria.com/

Slide 15. http://www.brandwatch.com/2012/01/infographic-infographics-infographic/

Slide 16. Images from http://www.nj.com/news/mustsee/index.ssf/2009/01/18-week/, http://www.digitaltrends.com/mobile/study-more-americans-shunning-point-and-shoots-in-favor-of-smartphone-cameras/, http://www.steves-digicams.com/news/immaculata_university_launches_cell_phone_photography_course.html

Slide 17. Image from Steve Portigal, " Spotting the tipping point of a fad — at Freedom Village at Holland"

Slide 27. Images from www.cowbird.com

Slides 30-32. Digital properties of the Commonwealth Bank of Australia

Slide 33. Images from http://www.frankbyocbc.com/

Slide 34. Promotions by Bank of America and Commonwealth Bank

Slide 36. Screen shots from xero.com

Slide 38. Cartoon from http://www.mobl21.com/blog/16/weekly-cartoon-16th-august-2010/

Slide 39. Image from http://www.mrodenberg.com/2012/03/15/encyclopedia-britannica-goes-fully-digital/ and tablet version of Encyclopedia Britannica

Slides 40-41. Images from tablet version of Encyclopedia Britannica

Slide 43. Image from http://www.brookings.edu/~/media/research/files/papers/2012/4/24%20education%20technology%20west/0424_edu_media_west.pdf

Slide 46. https://medium.com/teaching-learning/1c7bf6e5eb53

Slide 47. Image from https://generalassemb.ly/

Slide 48. Images from hourschool.com

Slide 50. Images from www.fitbit.com, https://jawbone.com/, https://www.moodscope.com/, http://www.ihealthlabs.com/wireless-blood-pressure-monitor-feature_32.htm, and http://parenting.blogs.nytimes.com/2013/07/10/diapers-that-give-t-m-i/

Slide 51. http://www.patientslikeme.com/

Slide 52. Image from http://orphandruganaut.wordpress.com/2013/03/22/rare-diseases-health-2-0-online-patient-to-patient-communities/

Slide 53. Wordcloud from http://medtopicwriter.com/2012/06/05/will-electronic-medical-records-improve-your-health-care

Slide 54. Image from http://www.imedicalapps.com/2013/06/apple-rejecting-medical-apps-drug-dosages/

Slide 55. Infographic from http://media-cache-ec2.pinimg.com/originals/23/2b/59/232b59702fad56014be62d3b5d7ac5ed.jpg

Slide 63. Image from digital (tablet) version of New Yorker magazine

Slide 70. Article from http://www.smh.com.au/digital-life/consumer-security/trading-personal-data-for-deals-has-its-limits-20130627-2oycf.html

Slides 73-77. Images from http://www.fourseasons.com/

Slides 79-81. Images from airbnb.com

Slide 94. iPhone app from the Australian Department of Foreign Affairs

Slide 95. http://ourhealth.org.au/

Slides 97-102. Digital properties of the National Rugby League

Slide 112. Infographic from http://readwrite.com/2013/03/26/intel-byod-by-the-numbers#awesm=~ocF3KOMBqVH6zr

Slide 114. Image from http://misssands.wordpress.com/2012/01/26/chocolate-covered-broccoli/

Slides 115-116. Images from https://experience.sap.com/post/show/87

Slide 117. Images from http://www.bunchball.com/

Slide 120. Image of piece by Newell Harry, The Natives Are Restless, 200 from http://www.roslynoxley9.com.au/artists/219/Newell_Harry/519/39907/