Social Networking and your Digital Footprint: The Networked Brand

Raul Pacheco@hummingbird604

http://hummingbird604.comhttp://www.facebook.com/hummingbird604

There’s faux pas… and then there’s THIS…

Your personal life

Your professional life

Identity

Privacy

I have a split personality disorder….

Actually, not really but you know what I mean…

My professional (academic) side

My personal side

I’ve spent the better part of the past four years managing two identities

Two things:

Privacy

AND

Identity

Elements of Identity

Elements of Privacy

Practical tips

• No sex, religion or politics– Unless you’re

prepared to deal with the consequences

Self-control and astute self-disclosure

Your privacy settings are KEY

(c) 2011

Self-monitoring

(c) 2011

Brand monitoring

(c) 2011

HootSuite columns

(c) 2011

Google Alerts

(c) 2011

Twitter Search

Your digital community can be structured around any social platform

Twitter: Monitor trends/hashtags to build on conversations

More practical tips

• Don’t HootSuite under the influence!

• If managing multiple identities/brands, switch browsers!

• Use social media to enhance your networking skills and broaden your offline network.

• Your online brand needs to present your professional self regardless of whether it's a personal account.

• Own and master your digital footprint.

My only shameless plug…

http://hummingbird604.com/book

In loving memory of an amazing blogger, friend and community builder:

Derek K. Millerhttp://www.penmachine.com (1969-2011)

Raul Pacheco@hummingbird604hummingbird604@gmail.comhttp://hummingbird604.com http://www.facebook.com/hummingbird604