The Power of Social Media

Soumya Mukherjee

A tête-à-tête on Facebook Marketing

Facebook Page

Facebook Insights/Analytics

Facebook Advertising Types & Metrics

How big is the Power of Social Media?

Facebook Page Check List

1. Define Page Roles

2. Create a Content Calendar

3. Facebook allows you to Schedule Posts

4. Google about Facebook Algorithm

5. Get accustomed with Facebook Insights

Task: Make a group of 5-6 Students and create a

Facebook Page now on any topic you want

6. Go through Facebook Guidelines

Facebook Insights/Analytics

Page Likes

Reach (Page Reach + Post Reach)

Engagement

Visits

People

Facebook Insights/Analytics

• Make Effective Presentations

• Using Awesome Backgrounds

• Engage your Audience

• Capture Audience Attention

Facebook Advertising

Facebook provides two basic types of Ads:

Page Promotion/Ad

Post Promotion/Ad

Targeting Options

Location Age

Gender

Relationship

Status

Interests

Facebook Advertising- Case Study

Promoting a Page to get more Likes

Company: XYZ Sports

About: They sell all kinds of Sports

Goods

Image

Text

Like us for Awesome Stuff

XYZ Sport

XYZ Sport

Facebook Advertising- Measuring Results

A look into Facebook’s Advertising

Metrics and Ads Manager

Click on Build Audience in your Facebook

Page to go to Facebook Ads Manager

XYZ Sport

XYZ Sport

XYZ Sport

Facebook Advertising- Custom Audience

Facebook Advertising- Best Practices

Have a clear Goal

Use Optimize to clicks as Bidding

Have a well defined Landing Page

Do Split Testing

Measure your Results accurately

Facebook Advertising takes time, so be Patient!

I hope you all enjoyed this session.

Thanking You,

Soumya Mukherjee

LinkedIn Twitter Facebook

Email: soumya_12nov@yahoo.co.in