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THE PRESENTATION WILL START SHORTLYThank you for your patience

PRODUCT LAUNCH

INTRODUCING THE NEW

THERMAL TRANSFER

ZD420 & ZD620DESKTOP PRINTERS

MARK TOGHERREGIONAL PRODUCT MANAGER

DESKTOP PRINTING

DAVID YOUNGPRODUCT MARKETING MANAGER

AIT PORTFOLIO

AGENDA

Product

IntroductionFeatures &

BenefitsApplications

Marketing

& Launch

Supplies &

Services

THE CHANGING MARKET

Thermal printers that focus only onspeeds and feeds aren’t enough anymore.

INTELLIGENT

Packed with productivity tools that empower

enterprises and workers.

Everyone and everydevice linked to eachother, the Cloud & IoT.

CONNECTEDMOBILE DEVICE

COMPATIBLE

The ability to interact with and manage from any mobile

device anywhere.

Print Touch

Tap your NFC-

enabled mobile

device to pair

and print or

access Zebra’s

knowledge

Cloud Connect

Secure and

direct connection

to Cloud-based

apps via

standard

WebSockets

technology

Virtual

Devices

Supports

well-known

legacy and

competitive

printer

languages

Profile

Manager

Deploy, edit

and manage

one printer,

a group of

printers or

all printers

ZEBRA-ONLY ENTERPRISE PRINTER OPERATING SYSTEM

SDK API

SDK to

support

deployment

SOTI/AirWatch

Integration

with popular

Mobile Device

Management

Link-OS Makes Printer Management Easier Than Ever

DESKTOP PORTFOLIO – PHASE 2DESKTOP PORTFOLIO

DESKTOP PORTFOLIO – 4-inch THERMAL TRANSFER

INTRODUCTION

ZD420 & ZD620

INTRODUCING

THEZD420

All the right features, at the right price.

Designed to boost productivity and simplify deployment

and day to day management.

4 inch thermal transfer

Easy to use – practically no training required

Backwards compatible with virtually any printer

Supports more applications, including 300 dpi

Link-OS for easy integration and management

Field-upgradeable, modular design

INTRODUCING

THEZD620

When print quality, workforce productivity and

management simplicity matter, the ZD620 delivers.

Maximum throughput, print quality and manageability

to keep your business operations moving

Premium 4-inch thermal transfer

Superior print performance

Easy to use — virtually no training required

Backwards compatible with practically any printer

Supports more applications, including 300 dpi

Link-OS for easy integration and management

Field-upgradeable, modular design

FEATURES & BENEFITS

It’s a Snap to Upgrade

BACKWARDS COMPATIBLE WITH…

Legacy

Zebra and

competitive

printers

Existing

applications

and label

formats

Existing printer

languages

ZEBRAZPL / EPL

non-ZEBRA

languages

THE RESULT?PLUG-AND-PLAY INSTANT UPGRADE

ADD THE OPTIONS YOU NEED

Unbelievably Flexible and Adaptable

WHEN YOU NEED THEM…

300 dpi

printing

A peeler

cutter

Serial and

Ethernet connections

NO NEED TO RETURN TO THE SERVICE DEPOT.

Connectivity OptionsConnect to any existing wired and

wireless network — or directly to a PC

USB 2.0

USB Host

10/100 Ethernet

Bluetooth Low Energy

Bluetooth 4.1

Auto-sensing Serial

Wi-Fi 802.11ac

FIVE STATUS ICONS

THE RESULT? Fast resolution of issues. Maximum uptime.

Status

Supplies

Network

Intuitive New User Interface

LET USERS

KNOW AT A

GLANCE

WHAT THE

PRINTER

Power Button

THE RESULT? Easy setup. Fast resolution of issues. Maximum uptime.

Optional 10-button Color LCD:

Fool-proof Setup and Troubleshooting

Display changes

color when the

printer is paused

or in an error

Common UI and

navigation with

Zebra mobile

and industrial

printers lowers

the learning

5 Status LEDs

3 Buttons

PAUSE, FEED, CANCEL

4-Way Menu Control

and Selection

Print Touch (NFC)

Tag Location

Forward & Back

FEATURE – ZD620

Proprietary dual-ribbon handling design

High Capacity Ribbon

Increased

Uptime

Easy Load,

Easy Change

Secondary

Cores *

* when using genuine Zebra ribbon

FEATURE

1:1 4:1

Precision, Accuracy, Quality

Media Handling

Moveable

Sensors

Roll Holder

& Guides, and

Adapters

Media Dancer

(ZD620 only)

FEATURE

Location of Media Dancer Arm (ZD620d) highlighted

Attached Power Supply

& Printer Adapter Plate

Field-installable options

ACCESSORIES

Tidier installations

Minimise risk

MARKETS &

APPLICATIONS

Disinfectant- Ready

UV-Ready

Medical Grade Power Supply

Sealed Button Interface

300dpi Resolution Option

DESIGNED FOR HEALTHCARE

Small Media Capable

APPLICATIONS

Asset management

Agency labels

Compliance labelling

Specimen labels

Patient identification

Document labels

Archiving

Blood bag labels

Harsh environment

labelling

Outdoor product

labelling

Specialty labelling

Safety labels

Evidence tracking

Overprinting

Sterile services

CONFIGURATION

& PRICING

ZD62143-T0EF00EZ

SKU STRUCTURE

Class 2 = “good”

4 = “better”

6 = “best”

Model 1 = 2-inch printer model

2 = 4-inch printer model

Version 0 = 3-button, 5-LED user interface

1 = 10-button, LCD user interface (ZD620)

H = healthcare version

Print Width 2 = 2-inch printer model

4 = 4-inch printer model

DPI 2 = 203 dots per inch

3 = 300 dots per inch

Print Method D = direct thermal

T = thermal transfer

C = cartridge thermal transfer

Media Handling 0 = no options (tear)

1 = dispenser (peeler)

2 = cutter (liner and tag)

Power Cord E = Europe and UK

Connectivity 0 = USB, USB Host, (ZD420)

E = M + Ethernet (ZD420)

W = M + Wi-Fi (ZD420)

F = M + Serial + Ethernet (ZD620)

L = F + 802.11ac Wi-Fi + BT4.1 (ZD620)

RFID/Power 0 = no RFID

Region 0 = no code required

2 = Rest of World

Firmware EZ = Standard EZPL firmware

ZD42043-T0EE00EZ

CONFIGURATION

ZD62142-T2EL02EZ

PART NUMBER CONVERTER & PRICING

MARKETING

& LAUNCH

Confidential: For Internal Use Only28

Zebra Marketing Activities – ZD420/620

Older G series New ZD Series

Zebra need to shift customers minds

from popular G Series to the new ZD

We’ll need to shift customers to understanding, therefore:

• Phase 1 - Awareness campaign – October to January• Zebra.com updated with explanation of the ZD improvements• Advertising in targeted publications• Keyword Purchasing• Blog posting on ZDs

• Phase 2 – Post the Direct Thermal Launch and Link OS 5• Campaign on “Choosing the right printer”

• Landing page for selection of full ZD range (cartridge, TT, DT)• Further advertising and social actives

Zebra Marketing Activities – Software & Printer Services

Campaign Targeting Resellers

combined with end user

awareness

Campaign continuing

throughout Q4 and option to

review with new PrintDNA

messaging

FYI: Consideration on a linerless

printing campaign Q1

COLLATERAL

▪ Customer-facing Presentation

▪ Sales Battle Card

▪ Product Descriptions

▪ Specification Sheets

▪ Channel Sales Card

▪ Channel Assets for Co-Branding

• Print Ads, eDMs, Digital Banners

▪ Product Overview Video

Zebra Marketing Assets for Partners – ZD420/620

COLLATERAL

▪ How To Videos

▪ Product Photography

▪ “Application” Photography – as in use by a customer

▪ Stand-alone FAQs

▪ Comparison Guide to Zebra Products

▪ Comparison Guide to competitor products

▪ Zebra.com Web Content

Zebra Marketing Assets for Partners – ZD420/620

Zebra Marketing Activities - REMINDER

Remember:

Webinar on the new mobile printer – ZQ320

Thursday 14th September at 14:00 (UK time) / 15:00 (CET)

Registration Email in your inbox, otherwise: https://attendee.gotowebinar.com/register/2028169428917585922

ZQ320 - Indoor ZQ320 - Outdoor

▪ Partner Announcement 22nd September

• Access to marketing collateral and buy stock

▪ End user sales – 4th October

• All public information is embargoed until then

▪ Discontinuation Dates:

• GC / GK date will be announced in January - alongside the Direct Thermal variant release

• iMZ date will be announced in April

Key Dates

What is good/bad? More/Less content? More video? Infographics? Photos?

Question: What do you need from marketing to sell more?

Feedback to: David Young dyoung@zebra.com

Zebra Marketing Feedback

Global Launch Webinar

Legacy of Innovation Continues

To highlight the strategy of innovation and investment Zebra has placed into Printers and Software

When: 28th September broadcast from our Global colleagues in the USA

Time: 15:00 (UK Time) / 16:00 (CET)

Registration: Webinar emails will be sent out shortly

LAUNCH

Exceptions

Compliance

SERVICES

Zebra is bringing new “Special Value” service plan

This addresses customers who want some cover but not the money for the full Zebra One Care packages

List Price: Only $25

Resellers: Ability to generate extra revenue

Customers:

• Peace of Mind with the cover

• Gives far more than Warranty

• At a lower price point than other Zebra OneCare service packs

The existing Zebra OneCare packages continue to be available and this does not replace any of the packages

Zebra OneCare™ SV for Printers

BENEFITS

Outstanding

value – eliminates

unexpected

repair costs

Maximize

device uptime

Unparalleled “from

the manufacturer”expertise

Provides just the right

level of service for

your ZD400 series

printers

Zebra OneCare™ SV for Printers

ZEBRA CERTIFIED

SUPPLIES

Custom LabelsStocked Labels Wristbands Ribbons

ZEBRA CERTIFIED SUPPLIES – What’s it all about?

WE ARE

VISIT THE SUPPLIES PAGE ON

PARTNER GATEWAY

DOWNLOAD: PRICE

LISTS, DATASHEETS,

BROCHURES,

COMPLIANCE INFO,

VIDEOS, ONLINE TOOL

LINKS, AND MORE…http://partnerportal.zebra.com

If you’d like to know more about Zebra

Supplies we hold regular supplies

training days at our Preston site,

email SuppliesTraining@zebra.com

for more info!

REVIEW

Feature

RichCost

Effective

Smarter &

IntuitiveMarket

Growth

Supplies &

Services

THE PRESENTATION WILL START SHORTLY · • Access to marketing collateral and buy stock ... Stocked...

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