The production process and promotion ofvideo in UCD Library, integrating Web 2.0 andsocial networking technologies

James MolloyAssistant Librarian – Reader ServicesJames Joyce Library UCDjames.molloy@ucd.ie

• Express Service video• Facebook “vox pop” videos• Laptop Loans video (in production)• Library induction video (September 2009)

• Background– An idea formulated in early 2007

– NUIM video– Other projects took priority– April 2008, Tony Clarke from systems team

produced a short video for use at a seminar– Equipment and expertise to hand (in house)

• Express Service Page

• Express Service– Short Loan - presently 100% due to RFID– General Collection – (Sep 07 – Aug 08) 14%

• Projected - 70% usage• Increase since introduction of the video?

– Need to compare figures for (Sep 08 – Aug 09)

• Filming Process– Equipment

– Sony HVR-A1E HDV - Dv Camcorder + tripod

• Assistance from UCD AV centre

• Story board using digital photos

• Script/text

• Filming– Close ups– Walking in and out of frame– General shots + busy background shots

• Time line– Filmed in May 2008 in HSL and JJL

– RFID introduced during summer– Updated film in September to add RFID– Sound recording Oct 08 - Garage Band/Mac– Editing Oct/Nov 2008 – Mac iMovies– Launched 13th Nov 2008

Garage band

iMovie

• Promotion – Reader Services blog

http://ucdreaderservices.blogspot.com/2008/11/express-service-video.html

– UCD Library Facebook page– Email to all UCD Library staff– Reader Services Roadshow– 3M + RFID tours– iPod Competition – Library News Nov 08

• Express Service Video added to alternative video hosting sites 20th Jan 09– Daily Motion– http://www.dailymotion.com/ie– Veoh– http://www.veoh.com/– Metacafe– http://www.metacafe.com/

• Facebook videos

• Equipment– Canon MD205 – mini DV camcorder

• Filmed on 10th November 2008

• Edited on Mac – iMovies

• Launched on Facebook 2nd December

• 10 Videos added over 2 weeks

• Promoted on Reader Services blog + Facebook + email to UCD Library staff

• UCD Library fans doubled in two weeks

• PC alternatives – Sound editing – Audacity

– Free open source software for editing– http://audacity.sourceforge.net/– Video editing – Movie Maker 2.1– Windows Vista, Windows XP– http://www.microsoft.com/windowsxp/downloads/updates/moviemaker2.mspx

• Evaluation– Experiment– Consider the benefits– Can be time consuming– Project should warrant a video– Changes to procedures– Consider the background when filming– Keep it simple– Feedback

• Thank You

Q&A